The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Analysis of the determinants of consumers’m-commerce usage activities
Abstract
Purpose The purpose of this paper is to examine the factors examining the determinants of users' mobile commerce (m‐commerce) usage activities. Design/methodology/approach Data were collected from 402 users in Malaysia, and structural equation modelling analysis was employed to test the research model. Findings The results showed that different demographic, motivation and security perceptions variables have different relationships with the types of m‐commerce usage activities. Practical implications The results from this study will be useful for m‐commerce companies in formulating appropriate marketing strategies, as well as developing appropriate applications that will attract more consumers. Originality/value Although past literatures have focused on technological aspects of m‐commerce, few studies have examined the applications and strategies of m‐commerce. Furthermore, most studies on m‐commerce adoptions have focused on the relationships between technology adoption factors and behavioural intentions of users. There are few studies which have investigated the actual m‐commerce usage activities of users.
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Perceived ease of use exerts a significant positive effect on various m-commerce activities.
“In a study by Chan and Chong (2013), perceived ease of use (PEOU) exerts a significant positive effect on various m-commerce activities.”
From Mobile shopping apps adoption and perceived risks: A cross-country perspective utilizing the Unified Theory of Acceptance and Use of Technology (2018) · cites this paper as Chan and Chong, 2013
The risk aversion of Indian consumers is similar to that of Malaysian and Chinese consumers to m-commerce.
“It's similar to the risk aversion of Malaysian and Chinese consumers to m-commerce (Chan & Yee-Loong Chong, 2013).”
From Mobile shopping apps adoption and perceived risks: A cross-country perspective utilizing the Unified Theory of Acceptance and Use of Technology (2018) · cites this paper as Chan & Yee-Loong Chong, 2013
Citations
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What drives Malaysian m-commerce adoption? An empirical analysis
Tsu Wei, T., Marthandan, G., Yee‐Loong Chong, A., Ooi, K., & Arumugam, S. (2009) · Industrial Management & Data Systems · doi:10.1108/02635570910939399 · Cited by 550
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Cited by
Sorted by citations
Chopdar, P. K., Korfiatis, N., Sivakumar, V. J., & Lytras, M. D. (2018) · Computers in Human Behavior · doi:10.1016/j.chb.2018.04.017 · Cited by 468
Metadata
- Authors
- Chan, F. T. S., & Yee‐Loong Chong, A.
- Affiliations
- Hong Kong Polytechnic University (HK)
- ORCID
- Chan, Felix T.S.
- Venue
- Online Information Review
- Publisher
- Emerald
- Published
- 2013-06-14
- Volume
- 37
- Issue
- 3
- Pages
- 443-461
- ISSN
- 1468-4527 (ISSN-L)
- OpenAlex
- W2018407935
- Cited by
- 77
- References
- 3
- Citations by year
- 2025: 1 · 2023: 4 · 2022: 6 · 2021: 9 · 2020: 5 · 2019: 11 · 2018: 16 · 2017: 14 · 2016: 7 · 2015: 2 · 2014: 2
- FWCI
- 8.05
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Online Information Review (publishedVersion)
- PolyU Institutional Research Archive (Hong Kong Polytechnic University) (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- mobile commerce, consumer behavior, demographic factors, consumer motivation, perceived security, technology adoption, marketing strategy, Malaysia
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