The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Pseudo green players and their greenwashing practices: a differentiating strategy for real green firms of personal care category
Abstract
Purpose: The purpose of this paper is to present a view point on greenwashing practices used by pseudo green players to gain competitive advantage. Design/methodology/approach: The paper presents a description of various tactics of greenwashing and suggest some strategies for real green companies to differentiate themselves. Findings: Although there is a huge market available for green products, greenwashing brings a tough challenge for real green companies. This paper highlights various tactics used by pseudo green players to get competitive advantage with minimum green effort. Practical implications: Real green companies are not able to differentiate themselves and thus lose market share. Originality/value: The paper offers some strategies to tackle the challenges posed by greenwashing behavior.
Overview
Integrity signals
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Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Level of greenwashing understanding | Receptivity to green advertising | PB | V | 1 | Jog and Singhal (2019)”
From Internal factors influencing customer attitude, purchase intention and purchase behaviour with regard to green personal care products. A literature review (2023) · cites this paper as Jog and Singhal (2019)
In the citing paper
“Income level | Environmental consciousness | PB | V | 1 | Jog and Singhal (2019)”
From Internal factors influencing customer attitude, purchase intention and purchase behaviour with regard to green personal care products. A literature review (2023) · cites this paper as Jog and Singhal (2019)
In the citing paper
“The consumers' ATTs toward GPCP are indeed disrupted by the greenwashing commonly practised by manufacturers (Jog & Singhal, 2019)”
From Internal factors influencing customer attitude, purchase intention and purchase behaviour with regard to green personal care products. A literature review (2023) · cites this paper as Jog & Singhal, 2019
Citations
Cites
The Means and End of Greenwash
Lyon, T. P., & Montgomery, A. W. (2015) · Organization & Environment · doi:10.1177/1086026615575332 · Cited by 1,636
Chen, Y.-S., & Chang, C.-H. (2013) · Journal of Business Ethics · doi:10.1007/s10551-012-1360-0 · Cited by 1,281
Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011) · Journal of Business Ethics · doi:10.1007/s10551-011-0901-2 · Cited by 1,024
Research works printed but not linked: 3
- 2015, Successful green branding, a new shift in brand strategy: why and how it works, Romanian Economic Journal, 18
- 2018, A multi-dimensional approach of green marketing competitive advantage: a perspective of small medium and micro enterprises from Western Cape, South Africa, Sustainability, 10, 3764, 10.3390/su10103764 · DOI
- 2003, Social accountability and corporate greenwashing, Journal of Business Ethics, 43, 253, 10.1023/A:1022962719299 · DOI
Cited by
Sorted by citations
Szaban, M. (2023) · Argumenta Oeconomica · doi:10.15611/aoe.2023.2.12 · Cited by 6
Metadata
- Authors
- Jog, D., & Singhal, D.
- Venue
- Strategic Direction
- Publisher
- Emerald
- Published
- 2019-12-09
- Volume
- 35
- Issue
- 12
- Pages
- 4-7
- ISSN
- 0258-0543 (ISSN-L)
- OpenAlex
- W2979601259
- Cited by
- 17
- References
- 3
- Citations by year
- 2026: 2 · 2025: 2 · 2024: 3 · 2023: 4 · 2022: 4 · 2021: 1 · 2020: 1
- FWCI
- 1.97
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Strategic Direction (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Keywords
- greenwashing, green marketing, competitive advantage, differentiation strategy, personal care products, green products, green companies, market share
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