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Cited by 11Diverse Aspects of Tourism ResearchAviation Industry Analysis and TrendsCruise Tourism Development and Management

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Drafting a realistic tourism policy: the airlines’ strategic influence

Liasidou, Sotiroula·2017·Tourism Review
DOI 10.1108/tr-10-2016-0044
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Abstract

Purpose In tourism literature, policy is synonymous with the involvement of the government in terms of planning, developing and organising the destination. In the case of the airline industry, policy is verified by a supranational body, the European Union, which sets outs guidelines for all member states. This paper aims to examine how the tourism policy and planning in Cyprus is formulated in an attempt to understand the strategic response of the airlines in the way they fulfil the aims of the tourism strategy. Design/methodology/approach The primary data are based on the results of 25 semi-structured, in-depth interviews with powerful and elite tourism and airline decision makers in Cyprus. Findings The results of the research suggest that the tourism policy should take into more consideration and develop strategic synergies and have tighter links with airlines companies in terms of planning and policy formation. This will enable the destination and the government to provide more realistic targets in tourism policies especially in islands. The airline network can both increase the number of arrival and diversify the demand all year round and offer more economic opportunities. Originality/value The study addresses two important aspects in terms of tourism development. The first is the policy initiative and the second is the role of the airlines’ for the purpose of tourism. Interrelation between tourism policies and airline developments are rather neglected in the tourism lit…

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Metadata

Authors
Liasidou, S.
Affiliations
Cyprus University of Technology (CY)
Corresponding author
Liasidou, Sotiroula
ORCID
Liasidou, Sotiroula
Venue
Tourism Review
Publisher
Emerald
Published
2017-04-18
Volume
72
Issue
1
Pages
28-44
ISSN
  • 0251-3102 (ISSN-L)
  • 1660-5373
DOI
10.1108/tr-10-2016-0044
OpenAlex
W2604656411
Cited by
11
References
0
Citations by year
2026: 1 · 2025: 1 · 2024: 1 · 2023: 1 · 2022: 1 · 2021: 1 · 2020: 1 · 2019: 3 · 2018: 1
FWCI
3.50
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
  • Tourism Review (publishedVersion)
  • Ktisis at Cyprus University of Technology (Cyprus University of Technology) (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
  • Social Sciences › Economics, Econometrics and Finance › General Economics, Econometrics and Finance › Aviation Industry Analysis and Trends
  • Social Sciences › Transportation › Cruise Tourism Development and Management
Keywords
tourism policy, airline industry, destination planning, Cyprus, island tourism, airline networks, tourism development, policy process

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