The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Consumer Decision‐making at an Internet Shopbot: Brand Still Matters
Abstract
Internet shopbots compare prices and service levels at competing retailers, creating a laboratory for analysing consumer choice. We analyse 20,268 shopbot consumers who select various books from 33 retailers over 69 days. Although each retailer offers a homogeneous product, we find that brand is an important determinant of consumer choice. The three most heavily branded retailers hold a $1.72 price advantage over more generic retailers in head‐to‐head price comparisons. In particular, we find that consumers use brand as a proxy for retailer credibility in non‐contractible aspects of the product and service bundle, such as shipping reliability.
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Citations
Cites
Prospect Theory: An Analysis of Decision under Risk
Kahneman, D., & Tversky, A. (1979) · Econometrica · doi:10.2307/1914185 · Cited by 48,524
Cited by
Goldfarb, A., & Tucker, C. (2019) · Journal of Economic Literature · doi:10.1257/jel.20171452 · Cited by 2,744
Search, Obfuscation, and Price Elasticities on the Internet
(2009) · Econometrica · doi:10.3982/ecta5708 · Cited by 562
Price dispersion and differentiation in online travel: An empirical investigation
Clemons, E. K., Hann, I.-H., & Hitt, L. M. (2002) · Management Science · doi:10.1287/mnsc.48.4.534 · Cited by 481
Cognitive Lock-In and the Power Law of Practice
Johnson, E. J., Bellman, S., & Lohse, G. L. (2003) · Journal of Marketing · doi:10.1509/jmkg.67.2.62.18615 · Cited by 389
Modeling consumer purchasing behavior in social shopping communities with clickstream data
Olbrich, R., & Holsing, C. (2011) · International Journal of Electronic Commerce · doi:10.2753/jec1086-4415160202 · Cited by 277
Metadata
- Authors
- Smith, M. D., & Brynjolfsson, E.
- Venue
- The Journal of Industrial Economics
- Publisher
- Wiley
- Published
- 2001-12
- Volume
- 49
- Issue
- 4
- Pages
- 541-558
- ISSN
- 0022-1821 (ISSN-L)
- 1467-6451
- OpenAlex
- W2166145143
- Cited by
- 620
- References
- 1
- FWCI
- 120.45
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
