Cited by 481Digital Platforms and EconomicsConsumer Market Behavior and PricingSupply Chain and Inventory Management

Price dispersion and differentiation in online travel: An empirical investigation

Open access
Clemons, Eric K., Hann, Il-Horn, Hitt, Lorin M.·2002·Management Science

Abstract

Previous research has examined whether price dispersion exists in theoretically highly efficient Internet markets. However, much of the previous work has been focused on industries with low cost and undifferentiated products. In this paper, we examine the presence of price dispersion and product differentiation using data on the airline ticket offerings of online travel agents (OTAs). We find that different OTAs offer tickets with substantially different prices and characteristics when given the same customer request. Some of this variation appears to be due to product differentiation—different OTAs specialize by systematically offering different trade-offs between ticket price and ticket quality (minimizing the number of connections, matching requested departure and return time). However, even after accounting for differences in ticket quality, ticket prices vary by as much as 18% across OTAs. In addition, OTAs return tickets that are strictly inferior to the ticket offered by another OTA for the same request between 2.2% and 28% of the time. Overall, this suggests the presence of both price dispersion and product differentiation in the online travel market.

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  • Research found substantial price dispersion for domestic airline tickets offered by online travel agents in the US where the average price was lower than traditional travel agents.

    “Research found substantial price dispersion for domestic airline tickets offered by online travel agents in the US where the average price was lower than traditional travel agents (Brynjolfsson & Smith, 2000;Clemons et al., 2002).”

    From Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008) · cites this paper as Clemons et al., 2002

    The Abstract and Introduction report substantial price dispersion among online travel agents, and the study’s ticket requests were for travel entirely within the U.S. (data notes). The Introduction says requests were drawn from a traditional agent’s travel patterns, but the cited passages compare prices among online agents, not their average price with traditional agents. (LLM, conf=0.87)

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Research works printed but not linked: 4

  1. Chow, G. C. "Technological Change and the Demand for Computers," American Economic Review, Vol. 57, No. 5, December 1967, pp. 1117-1130.
  2. Combes, G. C. and Patel, J. J. "Creating Lifelong Customer Relationships: Why the Race for Customer Acquisition on the Internet is so Strategically Important," iword, Vol. 2, Issue 4, Hambrecht & Quist 1997.
  3. Machlis, S. "Profits Elude Travel Sites," Computerworld, December 29, 1997, pp. 53-54.
  4. Malone, T. W., Yates, J., and Benjamin, R. I. "Electronic Market and Electronic Hierarchies," Communications of the ACM, Vol. 30, No. 6, 1987, pp. 484-497.

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Authors
Clemons, E. K., Hann, I.-H., & Hitt, L. M.
Affiliations
  • University of Pennsylvania (US)
  • Carnegie Mellon University (US)
Venue
Management Science
Published
2002-04
Volume
48
Issue
4
Pages
534-549
ISSN
  • 0025-1909 (ISSN-L)
  • 1526-5501
OpenAlex
W2146899871
Cited by
481
References
23
Citations by year
2026: 5 · 2025: 3 · 2024: 10 · 2023: 7 · 2022: 9 · 2021: 9 · 2020: 11 · 2019: 17 · 2018: 11 · 2017: 18 · 2016: 18 · 2015: 18 · 2014: 23 · 2013: 38 · 2012: 24
FWCI
105.89
Type
journal article
Language
en
Open access
Locations
  • Management Science (publishedVersion)
  • ScholarlyCommons (University of Pennsylvania) (submittedVersion)
Funders
  • University of Southern California
  • University of Washington
  • Carnegie Mellon University
  • University of Maryland
  • University of Texas at Austin
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
  • Social Sciences › Business, Management and Accounting › Management Information Systems › Supply Chain and Inventory Management
Keywords
price dispersion, product differentiation, online travel agencies, airline tickets, internet market

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