The DOI matches its Crossref record.
Marketing’s contribution to business strategy: market orientation, relationship marketing and resource‐advantage theory
Abstract
Although overlooked to some degree by non‐marketing disciplines, the discipline of marketing has contributed significantly to the body of knowledge on business strategy over the last two decades. This paper evaluates these contributions, examines how they complement dominant non‐marketing theories of business strategy, and shows how marketing offers a generalized theory of competition that integrates the concepts of both marketing and non‐marketing theories of business strategy.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cited by
A Consumer Perspective on Value Creation
Priem, R. L. (2007) · Academy of Management Review · doi:10.5465/amr.2007.23464055 · Cited by 837
The Internationalization of Family Firms: A Critical Review and Integrative Model
Pukall, T. J., & Calabrò, A. (2014) · Family Business Review · doi:10.1177/0894486513491423 · Cited by 420
Tokarczyk, J., Hansen, E., Green, M., & Down, J. (2007) · Family Business Review · doi:10.1111/j.1741-6248.2007.00081.x · Cited by 279
Ordanini, A., & Maglio, P. P. (2009) · Decision Sciences · doi:10.1111/j.1540-5915.2009.00238.x · Cited by 127
Metadata
- Authors
- Hunt, S. D., & Lambe, C. J.
- Venue
- International Journal of Management Reviews
- Publisher
- Wiley
- Published
- 2000-03
- Volume
- 2
- Issue
- 1
- Pages
- 17-43
- ISSN
- 1460-8545 (ISSN-L)
- 1468-2370
- OpenAlex
- W2136115867
- Cited by
- 365
- References
- 0
- FWCI
- 19.82
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Marketing’s contribution to business strategy: market orientation, relationship marketing and resource‐advantage theory. https://app.cochat.ai/papers/10.1111/1468-2370.00029
- The paper
- Hunt, S. D., & Lambe, C. J. (2000). Marketing’s contribution to business strategy: market orientation, relationship marketing and resource‐advantage theory. International Journal of Management Reviews. https://doi.org/10.1111/1468-2370.00029
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
