The Institutional Domain of Technology Diffusion
Abstract
Marketing implications of technological innovation have received considerable attention in the recent past. In this article, Mohan Reddy, John Aram, and Leonard Lynn suggest that the institutional scope for understanding technology diffusion, in addition to supplier and user organizations and industries, should include organizations that manufacture technological complementarities, institutions that possess vertical complementary assets, and the nonmarket sector. The nonmarket sector includes trade associations, professional societies, governmental agencies, independent research agencies, and public service organizations. The authors develop a set of propositions and discuss the implications of our framework for marketers of technical products.
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Institutions are sometimes treated as a left-over category in analyses and are sometimes wrongly equated with non-market organisations.
“Sometimes institutions are a 'left-over category' in analyses.It also happens that institutions are wrongly equated with (non-market) organisations.”
From From sectoral systems of innovation to socio-technical systems (2004) · cites this paper as Reddy et al. (1991)
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From sectoral systems of innovation to socio-technical systems
Geels, F. W. (2004) · Research Policy · doi:10.1016/j.respol.2004.01.015 · Cited by 4,098 · see citing works
- Authors
- Reddy, N. M., Aram, J. D., & Lynn, L. H.
- Corresponding author
- Reddy, N. Mohan
- ORCID
- Lynn, Leonard H.
- Venue
- Journal of Product Innovation Management
- Publisher
- Wiley
- Published
- 1991-12
- Volume
- 8
- Issue
- 4
- Pages
- 295-304
- ISSN
- 0737-6782 (ISSN-L)
- 1540-5885
- OpenAlex
- W2055468259
- Cited by
- 36
- References
- 47
- Citations by year
- 2023: 1 · 2022: 1 · 2021: 2 · 2020: 1 · 2016: 2 · 2014: 2 · 2012: 2
- FWCI
- 0.66
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Product Innovation Management (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Physical Sciences › Engineering › Safety, Risk, Reliability and Quality › Technology Assessment and Management
- Keywords
- technology diffusion, institutional domains, technology complementarity, trade associations, professional associations, government agencies, public service organizations, technological innovation
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