The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
The (Potential) Benefits of Campaigning via Social Network Sites
Abstract
Social network sites (SNS) have become very popular, especially among adolescents and young adults. Consequently, politicians started to use them for their campaigns. This paper examines how this personalized soft campaigning strategy worked in the 2006 Dutch elections and how interaction with potential voters can influence the evaluation of the candidates. The first question is answered by a web survey among active users of Hyves, the largest Dutch SNS. The second question is answered by a web experiment on a fictive candidate. The survey showed that SNS provide an opportunity to reach individuals less interested in politics. Viewing a candidate's profile further strengthened existing attitudes. However, the politicians did not fully use the interactive features of SNS during the 2006 campaign. The web experiment showed that politicians who react on the comments of users were perceived more favorable. This effect was stronger for right-wing politicians and left-wing voters.
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Social network sites: definition, history, and scholarship
boyd, D. M., & Ellison, N. B. (2007) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2007.00393.x · Cited by 16,251
Ellison, N. B., Steinfield, C., & Lampe, C. (2007) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2007.00367.x · Cited by 9,939
Donath, J., & Boyd, D. (2004) · BT Technology Journal · doi:10.1023/b:bttj.0000047585.06264.cc · Cited by 1,399
Cross-cutting Social Networks: Testing Democratic Theory in Practice
MUTZ, D. C. (2002) · American Political Science Review · doi:10.1017/s0003055402004264 · Cited by 1,069
Friends, Friendsters, and Top 8: Writing community into being on social network sites
Boyd, D. (2006) · First Monday · doi:10.5210/fm.v11i12.1418 · Cited by 636
The Effects of Negativity and Motivated Information Processing During a Political Campaign
Meffert, M. F., Chung, S., Joiner, A. J., Waks, L., & Garst, J. (2006) · Journal of Communication · doi:10.1111/j.1460-2466.2006.00003.x · Cited by 305
Cited by
Social media and political communication: a social media analytics framework
Stieglitz, S., & Dang-Xuan, L. (2013) · Social Network Analysis and Mining · doi:10.1007/s13278-012-0079-3 · Cited by 647
Kushin, M. J., & Yamamoto, M. (2010) · Mass Communication and Society · doi:10.1080/15205436.2010.516863 · Cited by 451
Microblogging, Constituency Service and Impression Management: UK MPs and the Use of Twitter
Jackson, N., & Lilleker, D. (2011) · The Journal of Legislative Studies · doi:10.1080/13572334.2011.545181 · Cited by 338
Chi, H.-H. (2011) · Journal of Interactive Advertising · doi:10.1080/15252019.2011.10722190 · Cited by 294
Automating the News: How Personalized News Recommender System Design Choices Impact News Reception
Beam, M. A. (2014) · Communication Research · doi:10.1177/0093650213497979 · Cited by 159
Metadata
- Authors
- Utz, S.
- Venue
- Journal of Computer-Mediated Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2009-01
- Volume
- 14
- Issue
- 2
- Pages
- 221-243
- ISSN
- 1083-6101 (ISSN-L)
- OpenAlex
- W2133183960
- Cited by
- 213
- References
- 6
- FWCI
- 51.35
- Type
- journal article
- Language
- en
- Open access
- closed
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