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Online Impression Management: Personality Traits and Concerns for Secondary Goals as Predictors of Self-Presentation Tactics on Facebook

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Rosenberg, Jenny, Egbert, Nichole·2011·Journal of Computer-Mediated Communication

DOI 10.1111/j.1083-6101.2011.01560.x

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Abstract

This study investigates the utility of personality traits and secondary goals as predictors of self-presentation tactics employed by Facebook users. A structural equation model of self-presentation tactics on Facebook was proposed and tested. Although fit of the initial model was good, the final model, eliminating three paths and adding two others, yielded a significantly better fitting model. Findings show that personality traits predicted concern for secondary goals (N = 477) and that secondary goals predicted the use of various self-presentation tactics used on Facebook. Results indicated that these personality traits and secondary goals are both theoretically and empirically sound components for the conceptualization of online impression management.

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Authors: Rosenberg, J., & Egbert, N.
Affiliations: Kent State University (US)
Corresponding author: Rosenberg, Jenny
Venue: Journal of Computer-Mediated Communication
Publisher: Oxford University Press (OUP)
Published: 2011-10
Volume: 17
Issue: 1
Pages: 1-18
ISSN: 1083-6101 (ISSN-L)
DOI: 10.1111/j.1083-6101.2011.01560.x
OpenAlex: W2026082410
Cited by: 399
References: 94
Citations by year: 2026: 9 · 2025: 29 · 2024: 16 · 2023: 24 · 2022: 27 · 2021: 30 · 2020: 37 · 2019: 29 · 2018: 25 · 2017: 34 · 2016: 37 · 2015: 36 · 2014: 27 · 2013: 26 · 2012: 10
FWCI: 22.42
Type: journal article
Language: en
Open access: bronze
doi.org
Licence: doi.wiley.com/10.1002/tdm_license_1.1 (tdm, 1431 d)
Locations: Journal of Computer-Mediated Communication (publishedVersion)
Topics: Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Keywords: self-presentation tactics, personality traits, Facebook, social networking sites, self-presentation

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Online Impression Management: Personality Traits and Concerns for Secondary Goals as Predictors of Self-Presentation Tactics on Facebook

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