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Television Dramas and Support for Controversial Public Policies: Effects and Mechanisms
Abstract
In this experiment, we examine effects of television dramas on support for controversial public policies (gay marriage and the death penalty) and explore mechanisms that may explain such effects. The dramas influenced support for death penalty but not gay marriage. As predicted, exposure to the relevant drama eliminated the relationship between prior ideology (conceptualized as a continuous variable) and death penalty support. Moreover, the valence of the relationship between prior (increasingly liberal) ideology and salience of a relevant value (perceived importance of a safe and crime-free society) went from negative in the comparison condition to positive after exposure to the relevant drama. These and other results suggest that a television narrative can influence policy support by reframing the dramatic situation to reduce the effect of prior ideology and values and by minimizing processing of the story as intentionally persuasive discourse.
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Cites
The role of transportation in the persuasiveness of public narratives.
Green, M. C., & Brock, T. C. (2000) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.79.5.701 · Cited by 4,861
Cited by
Measuring Narrative Engagement
Busselle, R., & Bilandzic, H. (2009) · Media Psychology · doi:10.1080/15213260903287259 · Cited by 1,088
Identification with characters and narrative persuasion through fictional feature films
Igartua, J.-J. (2010) · Communications · doi:10.1515/comm.2010.019 · Cited by 262
Perceived Realism: Dimensions and Roles in Narrative Persuasion
Cho, H., Shen, L., & Wilson, K. (2014) · Communication Research · doi:10.1177/0093650212450585 · Cited by 244
The Role of Causality in Information Acceptance in Narratives: An Example From Science Communication
Dahlstrom, M. F. (2010) · Communication Research · doi:10.1177/0093650210362683 · Cited by 135
Cognitive dissonance, ego-involvement, and motivated reasoning
Carpenter, C. J. (2019) · Annals of the International Communication Association · doi:10.1080/23808985.2018.1564881 · Cited by 76
Metadata
- Authors
- Slater, M. D., Rouner, D., & Long, M.
- Venue
- Journal of Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2006-04-26
- Volume
- 56
- Issue
- 2
- Pages
- 235-252
- ISSN
- 0021-9916 (ISSN-L)
- 1460-2466
- OpenAlex
- W2095876574
- Cited by
- 280
- References
- 1
- FWCI
- 144.83
- Type
- journal article
- Language
- en
- Open access
- closed
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- Slater, M. D., Rouner, D., & Long, M. (2006). Television Dramas and Support for Controversial Public Policies: Effects and Mechanisms. Journal of Communication. https://doi.org/10.1111/j.1460-2466.2006.00017.x
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