Identification with characters and narrative persuasion through fictional feature films
Abstract
This article presents three studies examining the importance of identification with characters in research on media entertainment. In Study 1 it was found that identification with characters was associated with spectators' degree of enjoyment of feature films of different genres. Study 2 showed that identification with characters predicts the affective impact of a dramatic film and, also, it was associated with greater cognitive elaboration and a more complex reflexive process during the viewing of the dramatic film. In Study 3 it was observed that identification with characters predicted the incidental impact of a full length fictional film on attitudes and beliefs. These results support the centrality of the construct of identification with characters in narrative persuasion research.
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More Plastic than Fish: Partisan Responses to an Advocacy Video Opposing Single-Use Plastics
Jennings, F. J., Allen, M. W., & Phuong, T. L. V. (2020) · Environmental Communication · doi:10.1080/17524032.2020.1819363 · Cited by 12 · see citing works
Mejor convencer entreteniendo: comunicación para la salud y persuasión narrativa
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Using narrative messages to improve parents' experience of learning that a child has overweight
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Extended Elaboration Likelihood Model
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- Authors
- Igartua, J.-J.
- Venue
- Communications
- Publisher
- Walter de Gruyter GmbH
- Published
- 2010-01
- Volume
- 35
- Issue
- 4
- ISSN
- 0341-2059 (ISSN-L)
- 1613-4087
- OpenAlex
- W2023873594
- Cited by
- 262
- References
- 46
- Citations by year
- 2026: 13 · 2025: 18 · 2024: 19 · 2023: 41 · 2022: 22 · 2021: 18 · 2020: 26 · 2019: 16 · 2018: 15 · 2017: 13 · 2016: 12 · 2015: 16 · 2014: 15 · 2013: 7 · 2012: 4
- FWCI
- 85.30
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Communications (publishedVersion)
- Topics
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Narrative Theory and Analysis
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Keywords
- identification with characters, narrative persuasion, feature films, film enjoyment, drama film, emotional impact, cognitive elaboration, media entertainment, film genre
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