The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
INTEGRATING MARKETING AND R&D PROJECT PERSONNEL WITHIN INNOVATION PROJECTS: AN INFORMATION UNCERTAINTY MODEL*
Abstract
Technological innovation within the firm can be modelled as a process of uncertainty reduction. The four major sources of uncertainty are user needs, technological environments, competitive environments, and organizational resources. Reducing these uncertainties is the responsibility of the marketing and R&D functions within the firm. Because these functions are reciprocally interdependent, their success in reducing uncertainty requires integration and collaboration between them. A contingency framework is developed which shows the effect and the determinants of interfunctional information transfer. It is argued that the synergistic results of integration can best be understood as a within‐role increase of uncertainty reduction, and a between‐role convergence of functional uncertainty reduction. The implications of the model are discussed.
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Cites
Organizational Information Requirements, Media Richness and Structural Design
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Differentiation and Integration in Complex Organizations
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SAPPHO updated - project SAPPHO phase II
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Cited by
Intellectual Capital Profiles: An Examination of Investments and Returns*
Youndt, M. A., Subramaniam, M., & Snell, S. A. (2004) · Journal of Management Studies · doi:10.1111/j.1467-6486.2004.00435.x · Cited by 1,066
A methodology for achieving agility in manufacturing organisations: An introduction
Sharifi, H., & Zhang, Z. (1999) · International Journal of Production Economics · doi:10.1016/s0925-5273(98)00217-5 · Cited by 827
Tatikonda, M. V., & Montoya-Weiss, M. M. (2001) · Management Science · doi:10.1287/mnsc.47.1.151.10669 · Cited by 599
Avlonitis, G. J., Papastathopoulou, P. G., & Gounaris, S. P. (2001) · Journal of Product Innovation Management · doi:10.1016/s0737-6782(01)00102-3 · Cited by 592
The Role of Existing Knowledge in New Product Innovativeness and Performance
Brockman, B. K., & Morgan, R. M. (2003) · Decision Sciences · doi:10.1111/1540-5915.02326 · Cited by 438
Metadata
- Authors
- Souder, W. E., & Moenaert, R. K.
- Venue
- Journal of Management Studies
- Publisher
- Wiley
- Published
- 1992-07
- Volume
- 29
- Issue
- 4
- Pages
- 485-512
- ISSN
- 0022-2380 (ISSN-L)
- 1467-6486
- OpenAlex
- W2031573241
- Cited by
- 248
- References
- 4
- FWCI
- 10.29
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: INTEGRATING MARKETING AND R&D PROJECT PERSONNEL WITHIN INNOVATION PROJECTS: AN INFORMATION UNCERTAINTY MODEL*. https://app.cochat.ai/papers/10.1111/j.1467-6486.1992.tb00675.x
- The paper
- Souder, W. E., & Moenaert, R. K. (1992). INTEGRATING MARKETING AND R&D PROJECT PERSONNEL WITHIN INNOVATION PROJECTS: AN INFORMATION UNCERTAINTY MODEL*. Journal of Management Studies. https://doi.org/10.1111/j.1467-6486.1992.tb00675.x
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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