The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Market Orientation and Performance: A Meta‐Analysis and Cross‐National Comparisons*
Abstract
abstract Quantitative evidence drawn from a meta‐analysis of 56 studies (58 samples) conducted in 28 countries reveals that market orientation is a generic determinant of firm performance. However, stronger effects were found for studies set in large, mature markets and when market orientation was measured using Kohli, Jaworski and Kumar's (1993) MARKOR scale. The meta‐analysis also revealed that the value of a market orientation weakens in proportion to the cultural distance separating the home market from the USA. This study thus extends previous research by: (1) providing evidence of measurement moderators that inhibit the generalization of results obtained from studies using different scales and performance variables; (2) establishing benchmark effect sizes for specific regions around the world; and (3) revealing that the managerial value of a market orientation is significantly affected by the cultural and economic characteristics of the host country.
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Cites
Primary, Secondary, and Meta-Analysis of Research
GLASS, G. V. (1976) · Educational Researcher · doi:10.3102/0013189x005010003 · Cited by 4,890
Hunter, J., & Schmidt, F. (2004) · doi:10.4135/9781412985031 · Cited by 3,023
Atuahene-Gima, K., & Ko, A. (2001) · Organization Science · doi:10.1287/orsc.12.1.54.10121 · Cited by 1,008
Cited by
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009) · Entrepreneurship Theory and Practice · doi:10.1111/j.1540-6520.2009.00308.x · Cited by 3,550
Ellis, P. D. (2010) · doi:10.1017/cbo9780511761676 · Cited by 2,461
Self-citationUnderstanding the Marketing Department's Influence within the Firm
Verhoef, P. C., & Leeflang, P. S. H. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.2.14 · Cited by 587
Ordanini, A., & Maglio, P. P. (2009) · Decision Sciences · doi:10.1111/j.1540-5915.2009.00238.x · Cited by 127
Metadata
- Authors
- Ellis, P. D.
- Venue
- Journal of Management Studies
- Publisher
- Wiley
- Published
- 2006-06-20
- Volume
- 43
- Issue
- 5
- Pages
- 1089-1107
- ISSN
- 0022-2380 (ISSN-L)
- 1467-6486
- OpenAlex
- W2148174739
- Cited by
- 443
- References
- 3
- FWCI
- 53.56
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
