The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective
Abstract
This paper extends previous work to examine the antecedents and customer‐related consequences of corporate reputation for one important stakeholder group, customers, and within a special service sector where product and corporate associations are synonymous. We begin by linking the concept of corporate reputation to related concepts. Then, using structural equation modelling on customer survey data (n=511), we examine the impact of customer satisfaction and trust on corporate reputation, as well as how corporate reputation affects customer loyalty and word of mouth behaviour. The management implications of these results are discussed.
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Cites
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.2307/3151312 · Cited by 109,314
Evaluating structural equation models with unobservable variables and measurement error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800104 · Cited by 109,190
Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003) · Journal of Applied Psychology · doi:10.1037/0021-9010.88.5.879 · Cited by 82,194
On the Evaluation of Structural Equation Models
Bagozzi, R. P., & Yi, Y. (1988) · Journal of the Academy of Marketing Science · doi:10.1007/bf02723327 · Cited by 26,163
An Examination of the Nature of Trust in Buyer-Seller Relationships
Doney, P. M., & Cannon, J. P. (1997) · Journal of Marketing · doi:10.2307/1251829 · Cited by 6,822
Determinants of Long-Term Orientation in Buyer-Seller Relationships
Ganesan, S. (1994) · Journal of Marketing · doi:10.1177/002224299405800201 · Cited by 6,741
Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. D. (2002) · Journal of Service Research · doi:10.1177/1094670502004003006 · Cited by 2,301
Customer-based corporate reputation of a service firm: scale development and validation
Walsh, G., & Beatty, S. E. (2007) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0015-7 · Cited by 899
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Cited by
Customer engagement behavior: Theoretical foundations and research directions
van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010) · Journal of Service Research · doi:10.1177/1094670510375599 · Cited by 3,536
Introducing COBRAs: Exploring motivations for brand-related social media use
Muntinga, D. G., Moorman, M., & Smit, E. G. (2011) · International Journal of Advertising · doi:10.2501/ija-30-1-013-046 · Cited by 1,468
Organizational Reputation: A Review
Lange, D., Lee, P. M., & Dai, Y. (2011) · Journal of Management · doi:10.1177/0149206310390963 · Cited by 960
A stage to engage: Social media use and corporate reputation
Dijkmans, C., Kerkhof, P., & Beukeboom, C. J. (2015) · Tourism Management · doi:10.1016/j.tourman.2014.09.005 · Cited by 515
Gatzert, N. (2015) · European Management Journal · doi:10.1016/j.emj.2015.10.001 · Cited by 256
Metadata
- Authors
- Walsh, G., Mitchell, V., Jackson, P. R., & Beatty, S. E.
- Venue
- British Journal of Management
- Publisher
- Wiley
- Published
- 2009-05-08
- Volume
- 20
- Issue
- 2
- Pages
- 187-203
- ISSN
- 1045-3172 (ISSN-L)
- 1467-8551
- OpenAlex
- W2012855146
- Cited by
- 619
- References
- 8
- FWCI
- 32.59
- Type
- journal article
- Language
- en
- Open access
- closed
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