The DOI matches its Crossref record; 115 of the 115 references it cites were found in a registry or an index.
Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content
Abstract
There is a vital need for an updated evaluation of children's and adolescents' changing commercial media environment. In this article, we introduce an investigative framework for young people's processing of commercial media content (PCMC) that can deal with current and future developments in the media landscape. To develop this framework, we (a) introduce an integrated model of young people's persuasion processing, adopting a developmental perspective on adult persuasion models; (b) theorize how communication can predict persuasion processing, based on a limited capacity information processing approach; (c) identify specific message characteristics that affect persuasion processing (e.g., prominence, interactivity, integration). Thus, the PCMC model provides a theoretical framework as well as specific guidelines for future research investigating young people's commercialized media environment.
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Cites
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“Crucially, integration also links to conscious awareness of the message and its persuasive intent (Friestad & Wright, 1994).”
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Cited by
Wojdynski, B. W., & Evans, N. J. (2016) · Journal of Advertising · doi:10.1080/00913367.2015.1115380 · Cited by 632
Reconsidering Advertising Literacy as a Defense Against Advertising Effects
Rozendaal, E., Lapierre, M. A., van Reijmersdal, E. A., & Buijzen, M. (2011) · Media Psychology · doi:10.1080/15213269.2011.620540 · Cited by 396
Self-citationHarris, J. L., Yokum, S., & Fleming-Milici, F. (2021) · Current Addiction Reports · doi:10.1007/s40429-020-00346-4 · Cited by 86
Increasing Advertising Literacy to Unveil Disinformation in Green Advertising
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Metadata
- Authors
- Buijzen, M., Van Reijmersdal, E. A., & Owen, L. H.
- Venue
- Communication Theory
- Publisher
- Oxford University Press (OUP)
- Published
- 2010-10-01
- Volume
- 20
- Issue
- 4
- Pages
- 427-450
- ISSN
- 1050-3293 (ISSN-L)
- OpenAlex
- W2148443380
- Cited by
- 285
- References
- 115
- FWCI
- 203.22
- Type
- journal article
- Language
- en
- Open access
- closed
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- Buijzen, M., Van Reijmersdal, E. A., & Owen, L. H. (2010). Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content. Communication Theory. https://doi.org/10.1111/j.1468-2885.2010.01370.x
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
