The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Normative Images of Communication Media Mass and Interpersonal Channels in the New Media Environment.
Abstract
This study is an extension of earlier uses and gratifications research that identified normative images of mass media. The article considers how well 12 different mass and interpersonal communication channels fill 11 communication needs. A sample of 649 adults completed self-administered questionnaires, the responses of which were submitted to cluster analysis, which identified five channel clusters: Video, Interpersonal, Print, Computer, and Audio. In general, the Interpersonal cluster (conversation and telephone) was rated the most useful at filling various needs, with Computer rated the least useful. Consistent with previous research, clusters that were most useful at filling personal needs were rated highest in social presence. The discussion relates this study's findings to previous research and notes implications for research on the newer communication technologies.
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Cites
Organizational Information Requirements, Media Richness and Structural Design
Daft, R. L., & Lengel, R. H. (1986) · Management Science · doi:10.1287/mnsc.32.5.554 · Cited by 9,868
On the Use of the Mass Media for Important Things
Katz, E., Haas, H., & Gurevitch, M. (1973) · American Sociological Review · doi:10.2307/2094393 · Cited by 1,639
Television uses and gratifications: The interactions of viewing patterns and motivations
Rubin, A. M. (1983) · Journal of Broadcasting · doi:10.1080/08838158309386471 · Cited by 912
Investigating the Assumptions of Uses and Gratifications Research
Lometti, G. E., Reeves, B., & Bybee, C. R. (1977) · Communication Research · doi:10.1177/009365027700400305 · Cited by 123
Cited by
Uses and Gratifications Theory in the 21st Century
Ruggiero, T. E. (2000) · Mass Communication and Society · doi:10.1207/s15327825mcs0301_02 · Cited by 2,810
Papacharissi, Z., & Rubin, A. M. (2000) · Journal of Broadcasting & Electronic Media · doi:10.1207/s15506878jobem4402_2 · Cited by 1,826
Griffin, R. J., Dunwoody, S., & Neuwirth, K. (1999) · Environmental Research · doi:10.1006/enrs.1998.3940 · Cited by 1,187
Facebook as a toolkit: A uses and gratification approach to unbundling feature use
Smock, A. D., Ellison, N. B., Lampe, C., & Wohn, D. Y. (2011) · Computers in Human Behavior · doi:10.1016/j.chb.2011.07.011 · Cited by 948
Nambisan, S., & Baron, R. A. (2009) · Journal of Product Innovation Management · doi:10.1111/j.1540-5885.2009.00667.x · Cited by 908
Metadata
- Authors
- PERSE, E. M., & COURTRIGHT, J. A.
- Venue
- Human Communication Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1993-06
- Volume
- 19
- Issue
- 4
- Pages
- 485-503
- ISSN
- 0360-3989 (ISSN-L)
- 1468-2958
- OpenAlex
- W1547809084
- Cited by
- 211
- References
- 4
- FWCI
- 3.19
- Type
- journal article
- Language
- en
- Open access
- closed
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- PERSE, E. M., & COURTRIGHT, J. A. (1993). Normative Images of Communication Media Mass and Interpersonal Channels in the New Media Environment. Human Communication Research. https://doi.org/10.1111/j.1468-2958.1993.tb00310.x
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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