Cited by 1,826Media and Digital CommunicationTechnology Adoption and User BehaviourTechnology Use by Older Adults

Predictors of Internet Use

Papacharissi, Zizi, Rubin, Alan M.·2000·Journal of Broadcasting & Electronic Media

Abstract

We examined audience uses o f the Internet from a uses-and-gratifications perspective. We expected contextual age, unwillingness to communicate, social presence, and Internet motives to predict outcomes of Internet exposure, affinity and satisfaction. The analyses identified five motives for using the Internet and multivariate links among the antecedents and motives. The results suggested distinctions between instrumental and ritualized Internet use, as well as Internet use serving as a functional alternative to face-to-face interaction.

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Crossref · 10.1207/s15506878jobem4402_2

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61 of 61 references verified0 citation errors · 0 not checkable

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Authors
Papacharissi, Z., & Rubin, A. M.
Affiliations
The University of Texas at Austin (US)
Venue
Journal of Broadcasting & Electronic Media
Published
2000-06
Volume
44
Issue
2
Pages
175-196
ISSN
  • 0883-8151 (ISSN-L)
  • 1550-6878
OpenAlex
W2084957023
Cited by
1,826
References
61
Citations by year
2026: 27 · 2025: 55 · 2024: 60 · 2023: 90 · 2022: 82 · 2021: 103 · 2020: 93 · 2019: 86 · 2018: 83 · 2017: 97 · 2016: 97 · 2015: 132 · 2014: 108 · 2013: 107 · 2012: 107
FWCI
27.61
Type
journal article
Language
en
Open access
closed
Locations
Journal of Broadcasting & Electronic Media (publishedVersion)
Topics
  • Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Demography › Technology Use by Older Adults
Keywords
internet use, uses and gratifications theory, social presence, audience satisfaction

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