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Women, men and organic food: differences in their attitudes and willingness to pay. A Spanish case study
Abstract
Abstract The main purpose of this work consists of displaying the different attitudes of men and women towards organic food, and their willingness to pay for it, in three different consumer intensities: usual, occasional and potential consumers. Several surveys have been carried out to obtain a representative sample of regular food purchasers living in Castilla‐La Mancha (Spain). Statistic analysis previously detecting significant differences with regard to gender and type of consumer has been conducted by univariate analysis to describe attitudes, and multivariate analysis, through ‘logit’ models, to calculate maximum willingness to pay. Results show that women have a more favourable attitude (directly related to their lifestyle) to the purchase and consumption of organic food than men, whereas men are inclined to pay a higher price for organic food than women. In general, men are disposed to pay a higher increase in price than women.
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“females (Ureña et al., 2008) and younger people (Grebitus et al., 2015) are more likely to show a positive attitude towards organic food behavior”
From How the interplay between consumer motivations and values influences organic food identity and behavior (2018) · cites this paper as Ureña et al., 2008
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Metadata
- Authors
- Ureña, F., Bernabéu, R., & Olmeda, M.
- Affiliations
- University of Castilla-La Mancha (ES)
- Venue
- International Journal of Consumer Studies
- Publisher
- Wiley
- Published
- 2007-11-27
- Volume
- 32
- Issue
- 1
- Pages
- 18-26
- ISSN
- 1470-6423 (ISSN-L)
- 1470-6431
- OpenAlex
- W2056773409
- Cited by
- 215
- References
- 23
- Citations by year
- 2026: 4 · 2025: 11 · 2024: 13 · 2023: 23 · 2022: 20 · 2021: 19 · 2020: 15 · 2019: 17 · 2018: 10 · 2017: 16 · 2016: 5 · 2015: 18 · 2014: 7 · 2013: 9 · 2012: 13
- FWCI
- 2.43
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Consumer Studies (publishedVersion)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Keywords
- organic food, gender differences, consumer attitudes, willingness to pay, price premium, lifestyle, Castilla-La Mancha
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