The Meaning of MS: Social Assimilation of a Gender Concept
Abstract
When Ms. was first introduced as an alternative to Miss or Mrs. it was perceived as a radical feminist innovation. Today, its use is unremarkable, even normative. This study examines two aspects of the meaning of Ms.: changes in its connotative meaning over time, and its current comparability to other titles. Female ( n = 83) and male ( n = 54) college students rated courtesy titles (Ms., Miss, Mrs., Mr.) on a set of bipolar adjective pairs composing a semantic differential scale in an exact replication of a 1978 study. Of the four titles, the largest change in meaning over time was for Ms., and the direction of the change was positive. These results document the social assimilation of a new gender-related concept.
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Gendered word choices have been shown to influence comprehension, memory, and attitudes toward women.
“Gendered word choices have been shown to influence comprehension, memory (Crawford & English, 1984; Harrison, 1975), and attitudes toward women (Crawford, Stark & Renner, 1998; Dion, 1987; Dion & Cota, 1991).”
From Definitions of Gender and Sex: The Subtleties of Meaning (2000) · cites this paper as Crawford, Stark & Renner, 1998
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(2021) · Topics in address research · doi:10.1075/tar.3.c4
Theoretical considerations on the study of address
(2021) · Topics in address research · doi:10.1075/tar.3.c2
(2021) · Topics in address research · doi:10.1075/tar.3.lot
Appendix A. Overview of data from Study I
(2021) · Topics in address research · doi:10.1075/tar.3.app1
(2021) · Topics in address research · doi:10.1075/tar.3.toc
(2021) · Topics in address research · doi:10.1075/tar.3.c1
(2021) · Topics in address research · doi:10.1075/tar.3.lof
Appendix B. Written questionnaire from Study II
(2021) · Topics in address research · doi:10.1075/tar.3.app2
(2021) · Topics in address research · doi:10.1075/tar.3.index
(2021) · Topics in address research · doi:10.1075/tar.3.ref
(2021) · Topics in address research · doi:10.1075/tar.3.c3
(2021) · Topics in address research · doi:10.1075/tar.3.ack
(2021) · Topics in address research · doi:10.1075/tar.3.prelim
(2021) · Topics in address research · doi:10.1075/tar.3.c6
(2021) · Topics in address research · doi:10.1075/tar.3.c5
- Authors
- Crawford, M., Stark, A. C., & Renner, C. H.
- Affiliations
- West Chester University (US)
- ORCID
- Crawford, Mary
- Venue
- Psychology of Women Quarterly
- Publisher
- SAGE Publications
- Published
- 1998-06
- Volume
- 22
- Issue
- 2
- Pages
- 197-208
- ISSN
- 0361-6843 (ISSN-L)
- 1471-6402
- OpenAlex
- W2122615628
- Cited by
- 32
- References
- 16
- Citations by year
- 2021: 17 · 2020: 1 · 2019: 1 · 2016: 1 · 2015: 2 · 2014: 1 · 2013: 1 · 2012: 1
- FWCI
- 2.15
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychology of Women Quarterly (publishedVersion)
- Topics
- Social Sciences › Gender Studies › Gender Studies in Language
- Social Sciences › Gender Studies › Gender and Feminist Studies
- Social Sciences › Linguistics and Language › Linguistic Variation and Morphology
- Keywords
- connotation, Miss, MRS, MR, semantic differential, social assimilation, gender concepts, semantic change, university students
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