"People Want to Protect Themselves a Little Bit": Emotions, Denial, and Social Movement Nonparticipation*

Abstract

Emotions can be a source of information and an impetus for social action, but the desire to avoid unpleasant emotions and the need for emotion management can also prevent social movement participation. Ethnographic and interview data from a rural Norwegian community describes how people avoided thinking about climate change in part because doing so raised fears of ontological security, emotions of helplessness and guilt, and was a threat to individual and collective senses of identity. In contrast to existing studies that focus on the public's lack of information or concern about global warming as the basis for the lack of public response, my work describes the way in which holding information at a distance was an active strategy performed by individuals as part of emotion management. Following Evitar Zerubavel, I describe this process of collective avoiding as the social organization of denial. Emotions played a key role in denial, providing much of the reason why people preferred to avoid information. Emotion management was also a central aspect of the process of denial, which in this community was carried out through the use of a cultural stock of social narratives that were invoked to achieve “perspectival selectivity” and “selective interpretation.”