The DOI matches its Crossref record; 74 of the 74 references it cites were found in a registry or an index.
Leveraging Family-Based Brand Identity to Enhance Firm Competitiveness and Performance in Family Businesses
Open accessAbstract
Drawing on the family-embeddedness perspective on entrepreneurship and the resource-based-view of the firm, we investigate how the promotion of family-based brand identity influences competitive orientation (customer versus product) and firm performance in family businesses. Applying structural equation modeling to survey data collected from leaders of 218 family businesses, we demonstrate that developing a family-based brand identity positively contributes to firm performance (growth and profitability) indirectly, via a customer-centric orientation. In contrast, attempts to leverage family-based brand identity via a product-centric orientation do not impact firm performance. Our results suggest that family-based brand identity enhances the family business' ability to persuade customers to make purchasing decisions based on the perceived attributes of the seller. As a result, we contribute to the discussions centered on how to optimize the intricate synergy between family and business.
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Cited by
A comparative study of cb-sem and pls-sem for theory development in family firm research
Astrachan, C. B., Patel, V. K., & Wanzenried, G. (2014) · Journal of Family Business Strategy · doi:10.1016/j.jfbs.2013.12.002 · Cited by 766
Building a family firm image: How family firms capitalize on their family ties
Zellweger, T. M., Kellermanns, F. W., Eddleston, K. A., & Memili, E. (2012) · Journal of Family Business Strategy · doi:10.1016/j.jfbs.2012.10.001 · Cited by 288
Family entrepreneurship as a field of research: Exploring its contours and contents
Randerson, K., Bettinelli, C., Fayolle, A., & Anderson, A. (2015) · Journal of Family Business Strategy · doi:10.1016/j.jfbs.2015.08.002 · Cited by 195
Transaction Costs and Outsourcing Decisions in Small- and Medium-Sized Family Firms
Memili, E., Chrisman, J. J., & Chua, J. H. (2011) · Family Business Review · doi:10.1177/0894486510396706 · Cited by 51
Marketing (in) the Family Firm
Reuber, A. R., & Fischer, E. (2011) · Family Business Review · doi:10.1177/0894486511409979 · Cited by 37
Metadata
- Authors
- Craig, J. B., Dibrell, C., & Davis, P. S.
- Venue
- Journal of Small Business Management
- Publisher
- Informa UK Limited
- Published
- 2008-07
- Volume
- 46
- Issue
- 3
- Pages
- 351-371
- ISSN
- 0047-2778 (ISSN-L)
- 1540-627X
- OpenAlex
- W2085807417
- Cited by
- 391
- References
- 74
- FWCI
- 24.74
- Type
- journal article
- Language
- en
- Open access
- green
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- Craig, J. B., Dibrell, C., & Davis, P. S. (2008). Leveraging Family-Based Brand Identity to Enhance Firm Competitiveness and Performance in Family Businesses. Journal of Small Business Management. https://doi.org/10.1111/j.1540-627x.2008.00248.x
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
