Cited by 218Gender Studies in LanguageMedia, Gender, and AdvertisingDiscrimination and Equality Law

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Does Sex‐biased Job Advertising “Aid and Abet” Sex Discrimination? 1

Bem, Sandra L, Bem, Daryl J.·1973·Journal of Applied Social Psychology

DOI 10.1111/j.1559-1816.1973.tb01290.x

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Abstract

Two studies are reported which indicate that both sex‐biased wording in job advertisements and the placement of help‐wanted ads in sex‐segregated newspaper columns discourage men and women from applying for “opposite‐sex” jobs for which they might well be qualified. Both studies were originally conducted and presented as part of legal testimony in actual sex discrimination cases.

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Authors: Bem, S. L., & Bem, D. J.
Affiliations: Stanford University (US)
Venue: Journal of Applied Social Psychology
Publisher: Wiley
Published: 1973-03
Volume: 3
Issue: 1
Pages: 6-18
ISSN: 0021-9029 (ISSN-L)
1559-1816
DOI: 10.1111/j.1559-1816.1973.tb01290.x
OpenAlex: W2087202903
Cited by: 218
References: 0
Citations by year: 2026: 4 · 2025: 13 · 2024: 13 · 2023: 15 · 2022: 17 · 2021: 17 · 2020: 6 · 2019: 9 · 2018: 5 · 2017: 10 · 2016: 9 · 2015: 6 · 2014: 3 · 2013: 8 · 2012: 2
FWCI: 1.32
Type: journal article
Language: en
Open access: closed
Licence: onlinelibrary.wiley.com/termsAndConditions#vor (vor, 12205 d)
Locations: Journal of Applied Social Psychology (publishedVersion)
Topics: Social Sciences › Gender Studies › Gender Studies in Language
Social Sciences › Gender Studies › Media, Gender, and Advertising
Social Sciences › Law › Discrimination and Equality Law
Keywords: gender discrimination, job advertisements, gender segregation, newspaper columns, job applications, court testimony, employment discrimination

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Does Sex‐biased Job Advertising “Aid and Abet” Sex Discrimination? 1

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