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Group Commitment and Resource Conservation: Two Field Experiments on Promoting Recycling1
Abstract
Two experiments evaluated the effect of commitment on paper recycling. Using an ABA design, Experiment 1 asked 24 individuals in a retirement home to sign a 4‐week group commitment pledge to recycle paper. During this intervention, the subjects recycled 47% more paper than they had during baseline. They continued to recycle at this level during a 4‐week follow‐up period, when the group commitment was removed. Experiment 2 evaluated the relative effectiveness of group commitment, individual commitment, and token reinforcers on paper recycling in a college dormitory. The students in all three experimental conditions recycled from three to five times more paper than those in the control group during the 4‐week intervention. However, in the 3‐week follow‐up period, when the treatments were removed, only the individually committed subjects continued to recycle significantly more paper than the controls.
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Cites
Commitment and voluntary energy conservation
Pallak, M. S., & Cummings, W. (1976) · Personality and Social Psychology Bulletin · doi:10.1177/014616727600200105 · Cited by 200
Cited by
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Gerber, A. S., & Green, D. P. (2000) · American Political Science Review · doi:10.2307/2585837 · Cited by 1,380
The design of eco-feedback technology
Froehlich, J., Findlater, L., & Landay, J. (2010) · Proceedings of the SIGCHI Conference on Human Factors in Computing Systems · doi:10.1145/1753326.1753629 · Cited by 813
Social influence approaches to encourage resource conservation: a meta-analysis
Abrahamse, W., & Steg, L. (2013) · Global Environmental Change · doi:10.1016/j.gloenvcha.2013.07.029 · Cited by 802
Osbaldiston, R., & Schott, J. P. (2012) · Environment and Behavior · doi:10.1177/0013916511402673 · Cited by 754
Evidence-based Kernels: Fundamental Units of Behavioral Influence
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Metadata
- Authors
- Wang, T. H., & Katzev, R. D.
- Venue
- Journal of Applied Social Psychology
- Publisher
- Wiley
- Published
- 1990-03
- Volume
- 20
- Issue
- 4
- Pages
- 265-275
- ISSN
- 0021-9029 (ISSN-L)
- 1559-1816
- OpenAlex
- W2065049738
- Cited by
- 173
- References
- 1
- FWCI
- 18.79
- Type
- journal article
- Language
- en
- Open access
- closed
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- Wang, T. H., & Katzev, R. D. (1990). Group Commitment and Resource Conservation: Two Field Experiments on Promoting Recycling1. Journal of Applied Social Psychology. https://doi.org/10.1111/j.1559-1816.1990.tb00411.x
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.