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Effects of an Entertainment‐education Radio Soap Opera on Family Planning Behavior in Tanzania
Abstract
An entertainment‐education radio soap opera introduced in Tanzania in 1993 was evaluated by means of afield experimental design in which the radio program was broadcast by seven mainland stations of Radio Tanzania. An eighth station broadcast alternative programming from 1993 to 1995, its listenership serving as a comparison area in which contemporaneous changes in family planning adoption were measured. The soap opera was subsequently broadcast nationwide from 1995 to 1997. Data about the effects of the radio soap opera were gathered in five annual surveys of about 2,750 households in the comparison and the treatment areas and from a sample of new family planning adopters in 79 health clinics. The soap opera had strong behavioral effects on family planning adoption; it increased listeners' self‐efficacy regarding family planning adoption and influenced listeners to talk with their spouses and peers about contraception.
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Cites
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Prochaska, J. O., DiClemente, C. C., & Norcross, J. C. (1992) · American Psychologist · doi:10.1037/0003-066x.47.9.1102 · Cited by 8,596
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Bandura, A. (2006) · Perspectives on Psychological Science · doi:10.1111/j.1745-6916.2006.00011.x · Cited by 3,459
Reducing intergroup prejudice and conflict using the media: A field experiment in Rwanda.
Paluck, E. L. (2009) · Journal of Personality and Social Psychology · doi:10.1037/a0011989 · Cited by 902
The Power of TV: Cable Television and Women's Status in India *
Jensen, R., & Oster, E. (2009) · Quarterly Journal of Economics · doi:10.1162/qjec.2009.124.3.1057 · Cited by 792
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Green, M. C. (2006) · Journal of Communication · doi:10.1111/j.1460-2466.2006.00288.x · Cited by 682
Metadata
- Authors
- Rogers, E. M., Vaughan, P. W., Swalehe, R. M. A., Rao, N., Svenkerud, P., & Sood, S.
- Venue
- Studies in Family Planning
- Publisher
- Wiley
- Published
- 1999-09
- Volume
- 30
- Issue
- 3
- Pages
- 193-211
- ISSN
- 0039-3665 (ISSN-L)
- 1728-4465
- OpenAlex
- W2110178265
- Cited by
- 295
- References
- 1
- FWCI
- 138.21
- Type
- journal article
- Language
- en
- Open access
- closed
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