Narratives and cancer communication
Abstract
Narratives can be an effective means of communicating cancer-related information. Transportation into narrative worlds, or immersion into a story, is a primary mechanism of narrative persuasion (Green & Brock, 2000, 2002). Transportation theory extends the domain of traditional message effects theories, as well as providing mechanisms for behavior change. Transporting narratives can both change beliefs and motivate action, and may be particularly useful for conveying cancer information because they reduce counterarguments (and thus help individuals overcome barriers to treatment seeking); facilitate the mental simulation of unknown, difficult, or frightening procedures (e.g., screening); provide role models for behavior change; and create strong attitudes that are based on both cognition and emotion.
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The transportation effect may lead to real-world belief and behavior change.
“Scholars suggest that this form of transportation “may lead to real-world belief (and behavior) change” (39).”
From Recent developments in bibliotherapy for adolescent depression (2025) · cites this paper as [39]
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- Authors
- Green, M. C.
- Affiliations
- University of North Carolina at Chapel Hill (US)
- Corresponding author
- Green, Melanie C.
- ORCID
- Green, Melanie C.
- Venue
- Journal of Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2006-08-01
- Volume
- 56
- Issue
- suppl_1
- Pages
- S163-S183
- ISSN
- 0021-9916 (ISSN-L)
- 1460-2466
- OpenAlex
- W2103939361
- Cited by
- 682
- References
- 75
- Citations by year
- 2026: 21 · 2025: 33 · 2024: 35 · 2023: 39 · 2022: 43 · 2021: 37 · 2020: 50 · 2019: 53 · 2018: 34 · 2017: 46 · 2016: 39 · 2015: 31 · 2014: 28 · 2013: 98 · 2012: 30
- FWCI
- 230.39
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Communication (publishedVersion)
- Funders
- National Cancer Institute
- Topics
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Health Sciences › Medicine › Psychiatry and Mental health › Empathy and Medical Education
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Narrative Theory and Analysis
- Keywords
- narrative persuasion, transportation theory, cancer communication, health communication, treatment seeking, cancer screening, mental simulation, role models, health behavior change, affective attitudes
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