The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
The effects of corporate social responsibility and price on consumer responses
Abstract
This experiment examined the influence of corporate social responsibility and price on consumer responses. Scenarios were created to manipulate corporate social responsibility and price across two domains (environment and philanthropy). Results from a national sample of adults indicate that corporate social responsibility in both domains had a positive impact on evaluation of the company and purchase intent. Furthermore, in the environmental domain corporate social responsibility affected purchase intent more strongly than price did.
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Citations
Cites
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sen, S., & Bhattacharya, C. B. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.2.225.18838 · Cited by 4,659
Cited by
Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
Ellen, P. S. (2006) · Journal of the Academy of Marketing Science · doi:10.1177/0092070305284976 · Cited by 1,591
Wagner, T., Lutz, R. J., & Weitz, B. A. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.6.77 · Cited by 1,339
Economic Perspectives on Corporate Social Responsibility
Kitzmueller, M., & Shimshack, J. (2012) · Journal of Economic Literature · doi:10.1257/jel.50.1.51 · Cited by 1,116
Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011) · Journal of Business Ethics · doi:10.1007/s10551-011-0901-2 · Cited by 1,024
Spinning gold: The financial returns to stakeholder engagement
Henisz, W. J., Dorobantu, S., & Nartey, L. J. (2014) · Strategic Management Journal · doi:10.1002/smj.2180 · Cited by 546
Metadata
- Authors
- Mohr, L. A., & Webb, D. J.
- Venue
- Journal of Consumer Affairs
- Publisher
- Wiley
- Published
- 2005-03-23
- Volume
- 39
- Issue
- 1
- Pages
- 121-147
- ISSN
- 0022-0078 (ISSN-L)
- 1745-6606
- OpenAlex
- W2047581191
- Cited by
- 1,248
- References
- 1
- FWCI
- 38.15
- Type
- journal article
- Language
- en
- Open access
- closed
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