The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
The effects of corporate social responsibility and price on consumer responses
Abstract
This experiment examined the influence of corporate social responsibility and price on consumer responses. Scenarios were created to manipulate corporate social responsibility and price across two domains (environment and philanthropy). Results from a national sample of adults indicate that corporate social responsibility in both domains had a positive impact on evaluation of the company and purchase intent. Furthermore, in the environmental domain corporate social responsibility affected purchase intent more strongly than price did.
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Citations
Cites
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Metadata
- Authors
- Mohr, L. A., & Webb, D. J.
- Venue
- Journal of Consumer Affairs
- Publisher
- Wiley
- Published
- 2005-03-23
- Volume
- 39
- Issue
- 1
- Pages
- 121-147
- ISSN
- 0022-0078 (ISSN-L)
- 1745-6606
- OpenAlex
- W2047581191
- Cited by
- 1,248
- References
- 1
- FWCI
- 38.15
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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