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Cited by 432

The DOI matches its Crossref record; 41 of the 41 references it cites were found in a registry or an index.

The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co‐production, Co‐creation and Prosumption

Humphreys, Ashlee, Grayson, Kent·2008·Sociology Compass
DOI 10.1111/j.1751-9020.2008.00112.x
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Abstract

The terms ‘co‐creation’, ‘co‐production’, and ‘prosumption’ refer to situations in which consumers collaborate with companies or with other consumers to produce things of value. These situations sometimes appear to blur the traditional roles of ‘producer’ and ‘consumer’. Building on Marx's distinction between ‘use value’ and ‘exchange value’, we argue that, when consumers perform tasks normally handled by the company, this does not necessarily represent a fundamental change in exchange roles or economic organization. We then argue that, when individuals who are traditionally defined as ‘consumers’ produce exchange value for companies, this does represent a fundamental change.

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Citations

Cites

Show all 41 references

Research works printed but not linked: 11

  1. 10.2307/3684064 · doi:10.2307/3684064
  2. Boje David M., 2006, ‘What Happened on the Way to Postmodern? Part Ii.’, Administrative Theory & Praxis, 28, 479, 10.1080/10841806.2006.11029552 · doi:10.1080/10841806.2006.11029552
  3. Kotler Philip, 1986, ‘Prosumers: A New Type of Consumer.’, Futurist, 20, 24
  4. McConnell Ben, 2006, Citizen Marketers: When People Are the Message
  5. Nadeau Raymond, 2006, Living Brands: Collaboration + Innovation = Customer Fascination
  6. Neff Jack, 2006, ‘P&G Provides Product Launchpad, a Buzz Network of Moms.’, Advertising Age, 77, 1
  7. Norton Michael I., 2007, Association for Consumer Research Conference
  8. Pfeffer Jeffrey, 1988, ‘Taking the Workers Back Out: Recent Trends in the Structuring of Employment.’, Research in Organizational Behavior, 10, 257
  9. 10.1177/0486613407302487 · doi:10.1177/0486613407302487
  10. Prahalad C. K., 2000, ‘Co‐Opting Customer Competence.’, Harvard Business Review, 78, 79
  11. The Oxford Dictionary for WritersandEditors2001. Collins F. Howard:Clarendon Press; Oxford University Press.

Cited by

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Metadata

Authors
Humphreys, A., & Grayson, K.
Venue
Sociology Compass
Publisher
Wiley
Published
2008-04-29
Volume
2
Issue
3
Pages
963-980
ISSN
1751-9020 (ISSN-L)
DOI
10.1111/j.1751-9020.2008.00112.x
OpenAlex
W2156840232
Cited by
432
References
41
FWCI
40.21
Type
journal article
Language
en
Open access
closed
Licence
onlinelibrary.wiley.com/termsAndConditions#vor (vor)

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CoChat. (2026). Citation check: The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co‐production, Co‐creation and Prosumption. https://app.cochat.ai/papers/10.1111/j.1751-9020.2008.00112.x
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Humphreys, A., & Grayson, K. (2008). The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co‐production, Co‐creation and Prosumption. Sociology Compass. https://doi.org/10.1111/j.1751-9020.2008.00112.x

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.