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An Extended Privacy Calculus Model for SNSs: Analyzing Self-Disclosure and Self-Withdrawal in a Representative U.S. Sample: THE EXTENDED PRIVACY CALCULUS MODEL FOR SNSs
Open accessAbstract
The privacy calculus established that online self-disclosures are based on a cost-benefit tradeoff. For the context of SNSs, however, the privacy calculus still needs further support as most studies consist of small student samples and analyze self-disclosure only, excluding self-withdrawal (e.g., the deletion of posts), which is essential in SNS contexts. Thus, this study used a U.S. representative sample to test the privacy calculus' generalizability and extend its theoretical framework by including both self-withdrawal behaviors and privacy self-efficacy. Results confirmed the extended privacy calculus model. Moreover, both privacy concerns and privacy self-efficacy positively predicted use of self-withdrawal. With regard to predicting self-disclosure in SNSs, benefits outweighed privacy concerns; regarding self-withdrawal, privacy concerns outweighed both privacy self-efficacy and benefits.
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Metadata
- Authors
- Dienlin, T., & Metzger, M. J.
- Venue
- Journal of Computer-Mediated Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2016-08-04
- Volume
- 21
- Issue
- 5
- Pages
- 368-383
- ISSN
- 1083-6101 (ISSN-L)
- OpenAlex
- W2503866476
- Cited by
- 391
- References
- 40
- FWCI
- 70.50
- Type
- journal article
- Language
- en
- Open access
- bronze
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- Dienlin, T., & Metzger, M. J. (2016). An Extended Privacy Calculus Model for SNSs: Analyzing Self-Disclosure and Self-Withdrawal in a Representative U.S. Sample: THE EXTENDED PRIVACY CALCULUS MODEL FOR SNSs. Journal of Computer-Mediated Communication. https://doi.org/10.1111/jcc4.12163
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