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How to Overcome Pro‐Change Bias: Incorporating Passive and Active Innovation Resistance in Innovation Decision Models
Abstract
Adoption literature is largely subject to a pro‐change bias; researchers mainly assume that consumers are open to change and thus interested in evaluating new products. However, consumers often reject innovations without considering their potential, such that the adoption process ends before it really has begun. The present study instead argues that innovation resistance, prior to product evaluation, is a regular consumer response that must be recognized and managed to facilitate new product adoption. The authors suggest differentiating passive from active innovation resistance. While passive innovation resistance results from a consumer's generic predisposition to resist innovations prior to new product evaluation, active innovation resistance is an attitudinal outcome that follows an unfavorable new product evaluation. This study also extends extant innovation decision models by describing how passive and active innovation resistance emerge and how they affect decision‐making in later stages of the process.
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Cites
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Cited by
Leong, L.-Y., Hew, T.-S., Ooi, K.-B., & Wei, J. (2020) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2019.102047 · Cited by 528
Factors affecting late adoption of digital innovations
Jahanmir, S. F., & Cavadas, J. (2018) · Journal of Business Research · doi:10.1016/j.jbusres.2018.01.058 · Cited by 177
Satisfied and unwilling: Exploring cognitive and situational resistance to innovations
Heidenreich, S., Kraemer, T., & Handrich, M. (2016) · Journal of Business Research · doi:10.1016/j.jbusres.2016.01.014 · Cited by 105
Self-citationHow to measure the status quo bias? A review of current literature
Godefroid, M.-E., Plattfaut, R., & Niehaves, B. (2023) · Management Review Quarterly · doi:10.1007/s11301-022-00283-8 · Cited by 101
Twenty-seven years of service research: a literature review and research agenda
Furrer, O., Yu Kerguignas, J., Delcourt, C., & Gremler, D. D. (2020) · Journal of Services Marketing · doi:10.1108/jsm-02-2019-0078 · Cited by 101
Metadata
- Authors
- Talke, K., & Heidenreich, S.
- Venue
- Journal of Product Innovation Management
- Publisher
- Wiley
- Published
- 2013-11-27
- Volume
- 31
- Issue
- 5
- Pages
- 894-907
- ISSN
- 0737-6782 (ISSN-L)
- 1540-5885
- OpenAlex
- W1924354094
- Cited by
- 373
- References
- 8
- FWCI
- 23.57
- Type
- journal article
- Language
- en
- Open access
- closed
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- Talke, K., & Heidenreich, S. (2014). How to Overcome Pro‐Change Bias: Incorporating Passive and Active Innovation Resistance in Innovation Decision Models. Journal of Product Innovation Management. https://doi.org/10.1111/jpim.12130
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.