Mobile Phones for Maternal Health in Rural India
Abstract
We present our findings from a mixed methods study of mobile phone practices of rural Indian women. We situate our study in the context of Projecting Health, a public health initiative we deployed in Uttar Pradesh (India) to target the dissemination of health information for mothers and newborns. Adopting the lens of feminist reflexivity, we reconsider our design of Projecting Health by factoring in the mobile media consumption and sharing practices of our target audience. We stress the importance of taking a community-oriented approach and show that although there are strict social conventions and patriarchal norms that constrain various practices of these women, they are able to exercise agency and mobilize help within their communities when needed.
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Accountability is fundamentally about answerability for actions.
“Accountability is fundamentally about answerability for actions [114], and central to these are three phases by which an actor is made answerable to a forum: information-sharing, deliberation and discussion, and the imposition of consequences [214].”
From Re-imagining Algorithmic Fairness in India and Beyond (2021) · cites this paper as [114]
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References 36 · Cited by 146
- Authors
- Kumar, N., & Anderson, R. J.
- Affiliations
- University of Washington (US)
- Venue
- Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems
- Publisher
- ACM
- Published
- 2015-04-18
- Pages
- 427-436
- OpenAlex
- W2045484620
- Cited by
- 146
- References
- 36
- Citations by year
- 2026: 7 · 2025: 9 · 2024: 11 · 2023: 11 · 2022: 19 · 2021: 23 · 2020: 20 · 2019: 17 · 2018: 11 · 2017: 8 · 2016: 9 · 2015: 1
- FWCI
- 8.40
- Type
- conference paper
- Language
- en
- Open access
- closed
- Locations
- CHI Conference on Human Factors in Computing Systems (publishedVersion)
- Funders
- National Science Foundation (1111433)
- Topics
- Physical Sciences › Computer Science › Information Systems › ICT in Developing Communities
- Health Sciences › Health Professions › General Health Professions › Mobile Health and mHealth Applications
- Social Sciences › Health › Social Media in Health Education
- Keywords
- mobile devices, maternal health, rural women, health information dissemination, feminist reflexivity, mobile media consumption, patriarchal norms, women's agency, Uttar Pradesh
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