Cited by 117ICT in Developing CommunitiesUsability and User Interface DesignAgricultural Development and Management

FarmChat: A Conversational Agent to Answer Farmer Queries

Jain, Mohit, Kumar, Pratyush, Bhansali, Ishita, Liao, Q. Vera, Truong, Khai, Patel, Shwetak·2018·Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies

Abstract

Farmers constitute 54.6% of the Indian population, but earn only 13.9% of the national GDP. This gross mismatch can be alleviated by improving farmers' access to information and expert advice (e.g., knowing which seeds to sow and how to treat pests can significantly impact yield). In this paper, we report our experience of designing a conversational agent, called FarmChat, to meet the information needs of farmers in rural India. We conducted an evaluative study with 34 farmers near Ranchi in India, focusing on assessing the usability of the system, acceptability of the information provided, and understanding the user population's unique preferences, needs, and challenges in using the technology. We performed a comparative study with two different modalities: audio-only and audio+text. Our results provide a detailed understanding on how literacy level, digital literacy, and other factors impact users' preferences for the interaction modality. We found that a conversational agent has the potential to effectively meet the information needs of farmers at scale. More broadly, our results could inform future work on designing conversational agents for user populations with limited literacy and technology experience.

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Crossref · 10.1145/3287048

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Authors
Jain, M., Kumar, P., Bhansali, I., Liao, Q. V., Truong, K., & Patel, S.
Affiliations
  • University of Washington (US)
  • Indian Institute of Technology Madras (IN)
  • IBM (United States) (US)
  • University of Toronto (CA)
Venue
Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies
Published
2018-12-27
Volume
2
Issue
4
Pages
1-22
ISSN
2474-9567 (ISSN-L)
OpenAlex
W2907049732
Cited by
117
References
4
Citations by year
2026: 9 · 2025: 14 · 2024: 17 · 2023: 14 · 2022: 22 · 2021: 24 · 2020: 12 · 2019: 5
FWCI
16.50
Type
journal article
Language
en
Open access
closed
Locations
Proceedings of the ACM on Interactive Mobile Wearable and Ubiquitous Technologies (publishedVersion)
Topics
  • Physical Sciences › Computer Science › Information Systems › ICT in Developing Communities
  • Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
  • Life Sciences › Agricultural and Biological Sciences › General Agricultural and Biological Sciences › Agricultural Development and Management
Keywords
chatbots, farmers, agricultural information access, rural India, digital literacy, literacy levels, usability, acceptability, user preferences, low-literacy users, expert advice

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