Designing Communication Strategies of Autonomous Vehicles with Pedestrians: An Intercultural Study
Abstract
Autonomous vehicles (AVs) have the opportunity to reduce accident and injury rates in urban areas and improve safety for vulnerable road users (VRUs). To realize these benefits, AVs have to communicate with VRUs like pedestrians. While there are proposed solutions concerning the visualization or modality of external human-machine interfaces, a research gap exists regarding the AVs’ communication strategy when interacting with pedestrians. Our work presents a comparative study of an autonomous delivery vehicle with three communication strategies ranging from polite to dominant in two scenarios, at a crosswalk or on the street. We investigated these strategies in an online-based video study in a German (N = 34) and a Chinese sample (N = 56) regarding compliance, acceptance and trust. We found that a polite strategy led to more compliance in the Chinese but not the German sample. However, the polite strategy positively affected trust and acceptance of the AV in both samples equally.
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To cause an attitude-behaviour change intervention, governments may impose incentives or restrictions on private and public transportation.
“To cause an attitudebehaviour change intervention, governments may impose incentives or restrictions on private and public transportation [51].”
From Assessing the Role of Autonomous Vehicles in Urban Areas: A Systematic Review of Literature (2024) · cites this paper as [51]
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Glass, G. V., Peckham, P. D., & Sanders, J. R. (1972) · Review of Educational Research · doi:10.3102/00346543042003237 · Cited by 1,826 · cited 1× · see citing works
“Nevertheless, ANOVAs were conducted since they are relatively robust against not normally distributed variables [19] and the non-parametric Friedman-Test revealed the same result patterns in all cases.”
ResultFoundations for an Empirically Determined Scale of Trust in Automated Systems
Jian, J.-Y., Bisantz, A. M., & Drury, C. G. (2000) · International Journal of Cognitive Ergonomics · doi:10.1207/s15327566ijce0401_04 · Cited by 1,799 · see citing works
A review of verbal and non-verbal human–robot interactive communication
Mavridis, N. (2015) · Robotics and Autonomous Systems · doi:10.1016/j.robot.2014.09.031 · Cited by 453 · see citing works
Overtrust in External Cues of Automated Vehicles: An Experimental Investigation
Holländer, K., Wintersberger, P., & Butz, A. (2019) · Proceedings of the 11th International Conference on Automotive User Interfaces and Interactive Vehicular Applications · doi:10.1145/3342197.3344528 · Cited by 109 · see citing works
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Assessing the Role of Autonomous Vehicles in Urban Areas: A Systematic Review of Literature
Makahleh, H. Y., Ferranti, E. J. S., & Dissanayake, D. (2024) · Future Transportation · doi:10.3390/futuretransp4020017 · Cited by 55 · see citing works
- Authors
- Lanzer, M., Babel, F., Yan, F., Zhang, B., You, F., Wang, J., & Baumann, M.
- Affiliations
- Universität Ulm (DE)
- Tongji University (CN)
- Venue
- 12th International Conference on Automotive User Interfaces and Interactive Vehicular Applications
- Publisher
- ACM
- Published
- 2020-09-20
- Pages
- 122-131
- OpenAlex
- W3085913292
- Cited by
- 52
- References
- 4
- Citations by year
- 2026: 5 · 2025: 11 · 2024: 11 · 2023: 13 · 2022: 6 · 2021: 6
- FWCI
- 8.82
- Type
- conference paper
- Language
- en
- Open access
- closed
- Locations
- International Conference on Automotive User Interfaces and Interactive Vehicular Applications (AutomotiveUI) (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Social Robot Interaction and HRI
- Social Sciences › Psychology › Social Psychology › Human-Automation Interaction and Safety
- Physical Sciences › Engineering › Automotive Engineering › Autonomous Vehicle Technology and Safety
- Keywords
- autonomous vehicles, human-machine communication, pedestrian interaction, communication strategies, autonomous delivery vehicles, vulnerable road users, trust in autonomous vehicles, compliance, cross-cultural comparison
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