Cited by 330Ethics and Social Impacts of AIExplainable Artificial Intelligence (XAI)Smart Cities and Technologies

Power to the People? Opportunities and Challenges for Participatory AI

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Birhane, Abeba, Isaac, William, Prabhakaran, Vinodkumar, Diaz, Mark, Elish, Madeleine Clare, Gabriel, Iason, Mohamed, Shakir·2022·Equity and Access in Algorithms Mechanisms and Optimization

Abstract

Participatory approaches to artificial intelligence (AI) and machine learning (ML) are gaining momentum: the increased attention comes partly with the view that participation opens the gateway to an inclusive, equitable, robust, responsible and trustworthy AI. Among other benefits, participatory approaches are essential to understanding and adequately representing the needs, desires and perspectives of historically marginalized communities. However, there currently exists lack of clarity on what meaningful participation entails and what it is expected to do. In this paper we first review participatory approaches as situated in historical contexts as well as participatory methods and practices within the AI and ML pipeline. We then introduce three case studies in participatory AI. Participation holds the potential for beneficial, emancipatory and empowering technology design, development and deployment while also being at risk for concerns such as cooptation and conflation with other activities. We lay out these limitations and concerns and argue that as participatory AI/ML becomes in vogue, a contextual and nuanced understanding of the term as well as consideration of who the primary beneficiaries of participatory activities ought to be constitute crucial factors to realizing the benefits and opportunities that participation brings.

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  • Communities most in need of public services are also most at-risk of being disadvantaged by AI systems.

    “Further, in many instances, the communities most in need of public services are also the communities that are most at-risk of being disadvantaged by AI systems [15, 17, 33, 95, 100, 102].”

    From “It’s Just a Wild, Wild West”: Harnessing Public Procurement as an AI Governance Mechanism (2026) · cites this paper as [15]

    Section 3.2 (Case 2: Fighting for Māori data rights; page unavailable) says people disproportionately affected by oppressive social structures often bear the negative impacts of technology. That supports the concern about unequal risk, but the paper does not identify those people as the communities most in need of public services or establish the claimed overlap. (LLM, conf=0.84)

    Experimental — accuracy not yet measured
  • Critical scholars highlight that RAI frameworks often reflect Western-centric values, overlooking the specific needs and cultural contexts of the Global South.

    “However, critical scholars highlight that these frameworks often reflect Western-centric values, overlooking the specific needs and cultural contexts of the Global South [1, 3, 10, 16].”

    From Designing Responsible AI with Indigenous Communities: Towards Participatory AI with ovaHimba and San People in Namibia (2026) · cites this paper as [10]

    Section 3.2 (page unavailable) describes how Western-based open-data initiatives conflicted with Māori data sovereignty, and section 3.1 (page unavailable) emphasizes African language communities’ values and needs. These examples support the concern about overlooking local contexts, but the paper does not establish that responsible-AI frameworks generally or often reflect Western-centric values. (LLM, conf=0.82)

    Experimental — accuracy not yet measured
  • Participatory design has been slow in its direct engagement with AI.

    “Although participatory design has been slow in its direct engagement with AI, the focus on democratic technology design and computational empowerment at the community and policy levels has great potential to develop sustainable and decolonial approaches to AI in local global south environments [10, 16, 63].”
  • Participatory design is central to the realisation of RAI in Indigenous contexts, prioritising community participation throughout the AI lifecycle.

    “Participatory design is central to the realisation of RAI in these contexts, which prioritises community participation throughout the AI lifecycle, ensuring that community members actively shape AI systems to reflect their needs, values, and knowledge systems [10, 15].”
  • Other authors call for the enhanced use of participatory approaches to AI and automated systems, increasingly entangled in our everyday lives.

    “In line with this, other authors call for the enhanced use of participatory approaches to AI and automated systems, increasingly entangled in our everyday lives [3, 10, 16].”

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Authors
Birhane, A., Isaac, W., Prabhakaran, V., Diaz, M., Elish, M. C., Gabriel, I., & Mohamed, S.
Affiliations
  • University College Dublin (IE)
  • Google DeepMind (United Kingdom) (GB)
  • Google (United States) (US)
  • Google, USA
Venue
Equity and Access in Algorithms Mechanisms and Optimization
Publisher
ACM
Published
2022-10-06
Pages
1-8
OpenAlex
W4296405185
Cited by
330
References
78
Citations by year
2026: 93 · 2025: 116 · 2024: 72 · 2023: 48 · 2022: 1
FWCI
58.88
Type
conference paper
Language
en
Open access
Locations
  • ACM Conference on Equity and Access in Algorithms, Mechanisms, and Optimization (EAAMO) (publishedVersion, cc-by)
  • arXiv (Cornell University) (submittedVersion)
  • arXiv (Cornell University) (cc-by)
Topics
  • Social Sciences › Safety Research › Ethics and Social Impacts of AI
  • Physical Sciences › Computer Science › Artificial Intelligence › Explainable Artificial Intelligence (XAI)
  • Physical Sciences › Engineering › Media Technology › Smart Cities and Technologies
Keywords
participatory AI, meaningful participation, marginalized communities, co-optation, algorithmic fairness, responsible AI, participatory approach

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