Cited by 85Ethics and Social Impacts of AITechnology's Impact on MediaCultural Identity and Representation

AI’s Regimes of Representation: A Community-centered Study of Text-to-Image Models in South Asia

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Qadri, Rida, Shelby, Renee, Bennett, Cynthia L., Denton, Remi·2023·2023 ACM Conference on Fairness Accountability and Transparency

Abstract

This paper presents a community-centered study of cultural limitations of text-to-image (T2I) models in the South Asian context. We theorize these failures using scholarship on dominant media regimes of representations and locate them within participants’ reporting of their existing social marginalizations. We thus show how generative AI can reproduce an outsiders gaze for viewing South Asian cultures, shaped by global and regional power inequities. By centering communities as experts and soliciting their perspectives on T2I limitations, our study adds rich nuance into existing evaluative frameworks and deepens our understanding of the culturally-specific ways AI technologies can fail in non-Western and Global South settings. We distill lessons for responsible development of T2I models, recommending concrete pathways forward that can allow for recognition of structural inequalities.

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Crossref · 10.1145/3593013.3594016

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  • Existing socio-technical evaluations of AI have primarily centered on conversations with artists through interviews, with only a handful focusing on artists experimenting with tools directly or bringing artists into conversation with one.

    “While these get closer to understanding AI as a socio-technical artifact, these studies have primarily centered on conversations with artists through interviews, with only a handful studies focusing on artists experimenting with tools directly or bringing artists into conversation with one [18, 19, 21-24].”
  • By elevating their expertise, the authors follow other forms of community-centered evaluations of AI and add to existing methods for evaluating the complex interplay between technology, creativity and socio-politics of the art world.

    “By elevating their expertise we follow other forms of community-centered evaluations of AI [14, 34-36] and add to existing methods for evaluating the complex interplay between technology, creativity and socio-politics of the art world.”
  • The absence of underrepresented cultures from generative models is even harder to point out.

    “The absence of underrepresented cultures from these models is even harder to point out (Qadri et al. 2023).”

    From Epistemic Injustice in Generative AI (2024) · cites this paper as Qadri et al. 2023

  • Generative AI outputs tend to reproduce normative views and mirror societal biases for marginalized groups, including people with disabilities.

    “Generative AI outputs tend to reproduce normative views and mirror societal biases for marginalized groups [15, 21, 36, 41, 42, 45, 53, 66, 72, 91], including PwD [10, 12, 39, 48, 54, 62, 77, 113].”
  • Existing research predominantly focuses on understanding, defining or evaluating representational 'harms' and often uses poor AI-generated images to elicit feedback from marginalized communities.

    “Our approach to defining and evaluating 'good' representation differs from existing research that predominantly focuses on understanding, defining or evaluating representational 'harms' [24, 28, 38, 44, 67, 77, 91, 116] and often uses poor AI-generated images to elicit feedback from marginalized communities (e.g., [65, 77, 79]).”

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References 119 · Cited by 85

Authors
Qadri, R., Shelby, R., Bennett, C. L., & Denton, R.
Affiliations
  • Google (United States) (US)
  • Google Research, USA
Venue
2023 ACM Conference on Fairness Accountability and Transparency
Publisher
ACM
Published
2023-06-12
Pages
506-517
OpenAlex
W4377372266
Cited by
85
References
119
Citations by year
2026: 27 · 2025: 35 · 2024: 21 · 2023: 2
FWCI
21.28
Type
conference paper
Language
en
Open access
Locations
  • ACM Conference on Fairness, Accountability, and Transparency (FAccT) (publishedVersion, cc-by-nd)
  • arXiv (Cornell University) (submittedVersion, cc-by)
  • arXiv (Cornell University) (cc-by)
Topics
  • Social Sciences › Safety Research › Ethics and Social Impacts of AI
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology's Impact on Media
  • Social Sciences › Arts and Humanities › Philosophy › Cultural Identity and Representation
Keywords
text-to-image models, generative AI, South Asian culture, cultural representation, social marginalization, power imbalance, Global South, responsible AI development, community perspectives

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