AI’s Regimes of Representation: A Community-centered Study of Text-to-Image Models in South Asia
Open accessAbstract
This paper presents a community-centered study of cultural limitations of text-to-image (T2I) models in the South Asian context. We theorize these failures using scholarship on dominant media regimes of representations and locate them within participants’ reporting of their existing social marginalizations. We thus show how generative AI can reproduce an outsiders gaze for viewing South Asian cultures, shaped by global and regional power inequities. By centering communities as experts and soliciting their perspectives on T2I limitations, our study adds rich nuance into existing evaluative frameworks and deepens our understanding of the culturally-specific ways AI technologies can fail in non-Western and Global South settings. We distill lessons for responsible development of T2I models, recommending concrete pathways forward that can allow for recognition of structural inequalities.
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Existing socio-technical evaluations of AI have primarily centered on conversations with artists through interviews, with only a handful focusing on artists experimenting with tools directly or bringing artists into conversation with one.
“While these get closer to understanding AI as a socio-technical artifact, these studies have primarily centered on conversations with artists through interviews, with only a handful studies focusing on artists experimenting with tools directly or bringing artists into conversation with one [18, 19, 21-24].”
From Dialogue with the Machine and Dialogue with the Art World: Evaluating Generative AI for Culturally-Situated Creativity (2024) · cites this paper as [14]
By elevating their expertise, the authors follow other forms of community-centered evaluations of AI and add to existing methods for evaluating the complex interplay between technology, creativity and socio-politics of the art world.
“By elevating their expertise we follow other forms of community-centered evaluations of AI [14, 34-36] and add to existing methods for evaluating the complex interplay between technology, creativity and socio-politics of the art world.”
From Dialogue with the Machine and Dialogue with the Art World: Evaluating Generative AI for Culturally-Situated Creativity (2024) · cites this paper as [14]
The absence of underrepresented cultures from generative models is even harder to point out.
“The absence of underrepresented cultures from these models is even harder to point out (Qadri et al. 2023).”
From Epistemic Injustice in Generative AI (2024) · cites this paper as Qadri et al. 2023
Generative AI outputs tend to reproduce normative views and mirror societal biases for marginalized groups, including people with disabilities.
“Generative AI outputs tend to reproduce normative views and mirror societal biases for marginalized groups [15, 21, 36, 41, 42, 45, 53, 66, 72, 91], including PwD [10, 12, 39, 48, 54, 62, 77, 113].”
From Engaging Communities Meaningfully in Defining Disability Representation for AI Image Generation (2026) · cites this paper as [91]
Existing research predominantly focuses on understanding, defining or evaluating representational 'harms' and often uses poor AI-generated images to elicit feedback from marginalized communities.
“Our approach to defining and evaluating 'good' representation differs from existing research that predominantly focuses on understanding, defining or evaluating representational 'harms' [24, 28, 38, 44, 67, 77, 91, 116] and often uses poor AI-generated images to elicit feedback from marginalized communities (e.g., [65, 77, 79]).”
From Engaging Communities Meaningfully in Defining Disability Representation for AI Image Generation (2026) · cites this paper as [91]
In more community-centric data collection or AI evaluation work, active efforts are made by researchers to solicit broad participation or allow community members to self-select their participation, albeit with some limitations.
“In more community-centric data collection or AI evaluation work, active efforts are made by researchers to solicit broad participation (e.g., across geographical regions [52, 68, 91] and through local research partners [89]), or allow community members to selfselect their participation, albeit with some limitations (e.g., adults, higher-education levels or topic expertise, English-language ability”
From Engaging Communities Meaningfully in Defining Disability Representation for AI Image Generation (2026) · cites this paper as [91]
Researchers have previously problematized anonymous crowdsourced data annotation approaches as being unspecific about who's worldviews and beliefs become manifest in the data.
“Researchers have previously problematized anonymous crowdsourced data annotation approaches [31, 53, 65] as being unspecific about who's worldviews and beliefs become manifest in the data [11, 17, 51, 78, 90, 91].”
From Engaging Communities Meaningfully in Defining Disability Representation for AI Image Generation (2026) · cites this paper as [91]
The concern about generative AI's impacts on cultural expression is particularly urgent in non-Western contexts, where the dominance of Western aesthetics and values in AI development raises fears of cultural erasure and marginalization.
“This concern is particularly urgent in non-Western contexts, where the dominance of Western aesthetics and values in AI development raises fears of cultural erasure and marginalization [1, 76, 89].”
From AI and Non-Western Art Worlds: Reimagining Critical AI Futures through Artistic Inquiry and Situated Dialogue (2025) · cites this paper as [89]
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References 119 · Cited by 85
- Authors
- Qadri, R., Shelby, R., Bennett, C. L., & Denton, R.
- Affiliations
- Google (United States) (US)
- Google Research, USA
- Venue
- 2023 ACM Conference on Fairness Accountability and Transparency
- Publisher
- ACM
- Published
- 2023-06-12
- Pages
- 506-517
- OpenAlex
- W4377372266
- Cited by
- 85
- References
- 119
- Citations by year
- 2026: 27 · 2025: 35 · 2024: 21 · 2023: 2
- FWCI
- 21.28
- Type
- conference paper
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- ACM Conference on Fairness, Accountability, and Transparency (FAccT) (publishedVersion, cc-by-nd)
- arXiv (Cornell University) (submittedVersion, cc-by)
- arXiv (Cornell University) (cc-by)
- Topics
- Social Sciences › Safety Research › Ethics and Social Impacts of AI
- Social Sciences › Decision Sciences › Information Systems and Management › Technology's Impact on Media
- Social Sciences › Arts and Humanities › Philosophy › Cultural Identity and Representation
- Keywords
- text-to-image models, generative AI, South Asian culture, cultural representation, social marginalization, power imbalance, Global South, responsible AI development, community perspectives
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