Cited by 53Technology Adoption and User BehaviourUsability and User Interface DesignPrivacy, Security, and Data Protection

Elements that affect web credibility: early results from a self-report study

Open access
Fogg, BJ, Marshall, Jonathan, Osipovich, Alex, Varma, Chris, Laraki, Othman, Fang, Nicholas, Paul, Jyoti, Rangnekar, Akshay +3 more·2000·CHI '00 Extended Abstracts on Human Factors in Computing Systems

Abstract

We conducted an online survey about Web credibility, which included over 1400 participants. People reported that Web site credibility increases when the site conveys a real-world presence, is easy to use, and is updated often. People reported that a Web site loses credibility when it has errors, technical problems, or distracting advertisements. Our study is an early effort to identify Web credibility elements and empirically investigate the effect of each.

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Authors
Fogg, B., Marshall, J., Osipovich, A., Varma, C., Laraki, O., Fang, N., Paul, J., Rangnekar, A., Shon, J., Swani, P., & Treinen, M.
Affiliations
Stanford University (US)
Venue
CHI '00 Extended Abstracts on Human Factors in Computing Systems
Publisher
ACM
Published
2000-04
Pages
287-288
OpenAlex
W2004082677
Cited by
53
References
2
Citations by year
2026: 1 · 2025: 2 · 2024: 1 · 2022: 1 · 2021: 1 · 2020: 3 · 2018: 1 · 2017: 4 · 2016: 2 · 2015: 2 · 2014: 1 · 2013: 5 · 2012: 3
FWCI
8.08
Type
conference paper
Language
en
Open access
Locations
CHI Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA) (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
  • Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Keywords
web credibility, website usability, website updates, technical challenges, online advertising

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