Elements that affect web credibility: early results from a self-report study
Open accessAbstract
We conducted an online survey about Web credibility, which included over 1400 participants. People reported that Web site credibility increases when the site conveys a real-world presence, is easy to use, and is updated often. People reported that a Web site loses credibility when it has errors, technical problems, or distracting advertisements. Our study is an early effort to identify Web credibility elements and empirically investigate the effect of each.
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- Authors
- Fogg, B., Marshall, J., Osipovich, A., Varma, C., Laraki, O., Fang, N., Paul, J., Rangnekar, A., Shon, J., Swani, P., & Treinen, M.
- Affiliations
- Stanford University (US)
- ORCID
- Shon, John
- Venue
- CHI '00 Extended Abstracts on Human Factors in Computing Systems
- Publisher
- ACM
- Published
- 2000-04
- Pages
- 287-288
- OpenAlex
- W2004082677
- Cited by
- 53
- References
- 2
- Citations by year
- 2026: 1 · 2025: 2 · 2024: 1 · 2022: 1 · 2021: 1 · 2020: 3 · 2018: 1 · 2017: 4 · 2016: 2 · 2015: 2 · 2014: 1 · 2013: 5 · 2012: 3
- FWCI
- 8.08
- Type
- conference paper
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- CHI Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA) (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Keywords
- web credibility, website usability, website updates, technical challenges, online advertising
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