The DOI matches its Crossref record; 78 of the 78 references it cites were found in a registry or an index.
The Commodification of Language
Abstract
Although language can always be analyzed as a commodity, its salience as a resource with exchange value has increased with the growing importance of language in the globalized new economy under the political economic conditions of late capitalism. This review summarizes how and in which ways those conditions have a commodifying effect on language and focuses on contemporary tensions between ideologies and practices of language in the shift from modernity to late modernity. It describes some of these tensions in key sites: tourism, marketing, language teaching, translation, communications (especially call centers), and performance art.
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Cites
Modernity at Large: Cultural Dimensions of Globalization.
de Zoysa, D. A., & Appadurai, A. (1998) · International Migration Review · doi:10.2307/2547675 · Cited by 18,135
The Condition of Postmodernity
Harris, C., & Harvey, D. (1991) · Economic Geography · doi:10.2307/143544 · Cited by 8,605
The Information Age: Economy, Society and Culture
Castells, M. (1999) · Cited by 6,045
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The economics of linguistic exchanges
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The Information Age: Economy, Society and Culture
Forsyth, A. (1999) · Journal of Planning Education and Research · doi:10.1177/0739456x9901900212 · Cited by 1,791
The Cultural Politics of English as an International Language
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Comaroff, J. L., & Comaroff, J. (2009) · doi:10.7208/chicago/9780226114736.001.0001 · Cited by 1,401
Resisting Linguistic Imperialism in English Teaching
Canagarajah, S. (1999) · Cited by 1,307
when talk isn't cheap: language and political economy
IRVINE, J. T. (1989) · American Ethnologist · doi:10.1525/ae.1989.16.2.02a00040 · Cited by 1,270
Cited by
Neoliberalism as language policy
Piller, I., & Cho, J. (2013) · Language in Society · doi:10.1017/s0047404512000887 · Cited by 677
Language in the middle: Class and sexuality on the Hinglish continuum
Hall, K. (2021) · Journal of Sociolinguistics · doi:10.1111/josl.12485 · Cited by 16
Padios, J. M. (2018) · doi:10.1353/book.64075 · Cited by 12
Metadata
- Authors
- Heller, M.
- Venue
- Annual Review of Anthropology
- Publisher
- Annual Reviews
- Published
- 2010-10-21
- Volume
- 39
- Issue
- 1
- Pages
- 101-114
- ISSN
- 0084-6570 (ISSN-L)
- 1545-4290
- OpenAlex
- W2110174637
- Cited by
- 988
- References
- 78
- FWCI
- 31.68
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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