The DOI matches its Crossref record.
Defining and Estimating a Trading Area
Abstract
What are the conceptual properties of a trading area? What is the definition of the term? What testable propositions are currently available to validate its properties and thus give precision to the definition? This article gives answers to these questions.
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Citations
Cited by
Kwan, M. (1998) · Geographical Analysis · doi:10.1111/j.1538-4632.1998.tb00396.x · Cited by 1,156
Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
Fong, N. M., Fang, Z., & Luo, X. (2015) · Journal of Marketing Research · doi:10.1509/jmr.14.0229 · Cited by 323
Evolution of retail formats: past, present, and future
Gauri, D. K., Jindal, R. P., Ratchford, B., Fox, E., Bhatnagar, A., Pandey, A., Navallo, J. R., Fogarty, J., Carr, S., & Howerton, E. (2021) · Journal of Retailing · doi:10.1016/j.jretai.2020.11.002 · Cited by 287
Bentall, R. P., Lloyd, A., Bennett, K., McKay, R., Mason, L., Murphy, J., McBride, O., Hartman, T. K., Gibson-Miller, J., Levita, L., et al. (2021) · PLOS ONE · doi:10.1371/journal.pone.0246339 · Cited by 138
As the wheel turns toward the future of retailing
Babin, B. J., Feng, C., & Borges, A. (2021) · Journal of Marketing Theory and Practice · doi:10.1080/10696679.2020.1860688 · Cited by 48
Metadata
- Authors
- Huff, D. L.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1964-07
- Volume
- 28
- Issue
- 3
- Pages
- 34-38
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2315225792
- Cited by
- 1,281
- References
- 0
- FWCI
- 5.15
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Defining and Estimating a Trading Area. https://app.cochat.ai/papers/10.1177/002224296402800307
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- Huff, D. L. (1964). Defining and Estimating a Trading Area. Journal of Marketing. https://doi.org/10.1177/002224296402800307
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
