The DOI matches its Crossref record.
Marketing Notes and Communications: Why Do People Shop?
Abstract
Do people shop simply to make purchases? Are some shopping trips motivated by considerations that are unrelated to an actual purchase? The results of an exploratory study of shopper motivation suggest that a person may shop for many reasons other than his or her need for products or services.
Overview
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In the citing paper
“because Iranian consumers are still comfortable with brick and mortar format as they appreciate friendly approach of salesman and social element of shopping, which has been found as important element in shopping (Tauber, 1972).”
From An Analysis of Factors Affecting on Online Shopping Behavior of Consumers (2012) · cites this paper as Tauber, 1972
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Citations
Cited by
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Babin, B. J., Darden, W. R., & Griffin, M. (1994) · Journal of Consumer Research · doi:10.1086/209376 · Cited by 6,020
Arnold, M. J., & Reynolds, K. E. (2003) · Journal of Retailing · doi:10.1016/s0022-4359(03)00007-1 · Cited by 2,373
Rook, D. W. (1987) · Journal of Consumer Research · doi:10.1086/209105 · Cited by 2,110
Chiu, C., Wang, E. T. G., Fang, Y., & Huang, H. (2014) · Information Systems Journal · doi:10.1111/j.1365-2575.2012.00407.x · Cited by 1,332
A typology of online shoppers based on shopping motivations
Rohm, A. J., & Swaminathan, V. (2004) · Journal of Business Research · doi:10.1016/s0148-2963(02)00351-x · Cited by 1,019
Metadata
- Authors
- Tauber, E. M.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1972-10
- Volume
- 36
- Issue
- 4
- Pages
- 46-49
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2901764542
- Cited by
- 473
- References
- 0
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Marketing Notes and Communications: Why Do People Shop? https://app.cochat.ai/papers/10.1177/002224297203600409
- The paper
- Tauber, E. M. (1972). Marketing Notes and Communications: Why Do People Shop? Journal of Marketing. https://doi.org/10.1177/002224297203600409
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
