The Internationalization of U.S. Franchise Systems: Progress and Procedures
Abstract
During the 1960s, franchising in the United States evolved from a specialized method of distribution to an “industry.” With the domestic market now approaching maturity, franchisors are expanding into other countries. This article reports the results of a survey of the experiences, difficulties, and prospects of U.S. franchising systems expanding abroad.
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Cited by 62
- Authors
- Walker, B. J., & Etzel, M. J.
- Affiliations
- University of Kentucky (US)
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1973-04
- Volume
- 37
- Issue
- 2
- Pages
- 38-46
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2334390368
- Cited by
- 62
- References
- 0
- Citations by year
- 2023: 1 · 2022: 1 · 2020: 2 · 2017: 3 · 2016: 2 · 2015: 3 · 2014: 1 · 2013: 5
- FWCI
- 6.07
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Franchising Strategies and Performance
- Social Sciences › Business, Management and Accounting › Strategy and Management › International Business and FDI
- Social Sciences › Sociology and Political Science › Migration, Ethnicity, and Economy
- Keywords
- franchising, international franchising, distribution channels
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