The DOI matches its Crossref record.
The Concept and Application of Life Style Segmentation: The Combination of two Useful Concepts Provides a Unique and Important View of the Market
Abstract
A NEW dimension for segmenting markets has been developed in recent years. This new method, called life style segmentation, has been useful for marketing and advertising planning. The purpose of this article is to describe the theory behind life style segmentation and discuss how it has been and can be applied. Life style segmentation is the marriage of two concepts into a single system. One of the concepts is life style patterns and the other is market segmentation. In order to discuss the uses of life style segmentation, it is important first to examine briefly each component of the system and then the uses of the total system.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cited by
Barriers and drivers for non-shoppers in B2C e-commerce: a latent class exploratory analysis.
Iglesias-Pradas, S., Pascual-Miguel, F., Hernández-García, Á., & Chaparro-Peláez, J. (2013) · Computers in Human Behavior · doi:10.1016/j.chb.2012.01.024 · Cited by 59
The Relationship between E-Lifestyle and Internet Advertising Avoidance
Abedini Koshksaray, A., Franklin, D., & Heidarzadeh Hanzaee, K. (2015) · Australasian Marketing Journal · doi:10.1016/j.ausmj.2015.01.002 · Cited by 37
Metadata
- Authors
- Plummer, J. T.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1974-01
- Volume
- 38
- Issue
- 1
- Pages
- 33-37
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W1968407771
- Cited by
- 687
- References
- 0
- FWCI
- 18.47
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: The Concept and Application of Life Style Segmentation: The Combination of two Useful Concepts Provides a Unique and Important View of the Market. https://app.cochat.ai/papers/10.1177/002224297403800106
- The paper
- Plummer, J. T. (1974). The Concept and Application of Life Style Segmentation: The Combination of two Useful Concepts Provides a Unique and Important View of the Market. Journal of Marketing. https://doi.org/10.1177/002224297403800106
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
