The DOI matches its Crossref record.
Importance-Performance Analysis
Abstract
An easily-applied technique for measuring attribute importance and performance can further the development of effective marketing programs.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Q4 ('concentrate here; critical improvement area') contains constructs with above-average importance but below-average performance, i.e., aspects where improvement would yield the greatest payoff.”
From What Needs Attention? Prioritizing Drivers of Developers' Trust and Adoption of Generative AI (2025) · cites this paper as [94]
In the citing paper
“We bootstrapped the IPMA (n=5000) for both target constructs; each predictor retained its quadrant membership in 95% (CI) of resamples, indicating robust priority rankings [55, 94].”
From What Needs Attention? Prioritizing Drivers of Developers' Trust and Adoption of Generative AI (2025) · cites this paper as [94]
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cited by
Mueller, H., & Kaufmann, E. L. (2001) · Journal of Vacation Marketing · doi:10.1177/135676670100700101 · Cited by 674
Mondéjar-Jiménez, J.-A., Ferrari, G., Secondi, L., & Principato, L. (2016) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2016.06.018 · Cited by 310
Brill, T. M., Munoz, L., & Miller, R. J. (2019) · Journal of Marketing Management · doi:10.1080/0267257x.2019.1687571 · Cited by 291
Towards reinforcing telemedicine adoption amongst clinicians in Nigeria
Adenuga, K. I., Iahad, N. A., & Miskon, S. (2017) · International Journal of Medical Informatics · doi:10.1016/j.ijmedinf.2017.05.008 · Cited by 120
Influence of young consumers’ external and internal variables on their e-loyalty to tourism sites
Buhalis, D., Parra López, E., & Martinez-Gonzalez, J. A. (2020) · Journal of Destination Marketing & Management · doi:10.1016/j.jdmm.2020.100409 · Cited by 120
Metadata
- Authors
- Martilla, J. A., & James, J. C.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1977-01
- Volume
- 41
- Issue
- 1
- Pages
- 77-79
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2062228572
- Cited by
- 4,284
- References
- 0
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Importance-Performance Analysis. https://app.cochat.ai/papers/10.1177/002224297704100112
- The paper
- Martilla, J. A., & James, J. C. (1977). Importance-Performance Analysis. Journal of Marketing. https://doi.org/10.1177/002224297704100112
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
