The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach
Abstract
Do features like humor, sex, color, and music in a commercial merely increase our attention to product information in a message, or can they directly influence our attitudes? The results of an experiment using a classical conditioning approach suggest that hearing liked or disliked music while being exposed to a product can directly affect product preferences. A second experiment differentiated communication situations where a classical conditioning approach or an information processing approach might be appropriate in explaining product preference.
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Cites
Telling more than we can know: Verbal reports on mental processes.
Nisbett, R. E., & Wilson, T. D. (1977) · Psychological Review · doi:10.1037/0033-295x.84.3.231 · Cited by 11,317
Feeling and thinking: Preferences need no inferences.
Zajonc, R. B. (1980) · American Psychologist · doi:10.1037/0003-066x.35.2.151 · Cited by 8,094
Attitudinal Effects of Mere Exposure
Zajonc, R. B. (1968) · Journal of Personality and Social Psychology · doi:10.1037/h0025848 · Cited by 6,745
The totalitarian ego: Fabrication and revision of personal history.
Greenwald, A. G. (1980) · American Psychologist · doi:10.1037/0003-066x.35.7.603 · Cited by 1,942
Cited by
The Elaboration Likelihood Model of Persuasion
Petty, R. E., & Cacioppo, J. T. (1986) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60214-2 · Cited by 8,822
The Elaboration Likelihood Model of Persuasion
Petty, R. E., & Cacioppo, J. T. (1986) · Communication and Persuasion · doi:10.1007/978-1-4612-4964-1_1 · Cited by 3,202
How advertising works: what do we really know?
Vakratsas, D., & Ambler, T. (1999) · Journal of Marketing · doi:10.1177/002224299906300103 · Cited by 1,436
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000) · Journal of Advertising · doi:10.1080/00913367.2000.10673616 · Cited by 1,301
De Houwer, J., Thomas, S., & Baeyens, F. (2001) · Psychological Bulletin · doi:10.1037/0033-2909.127.6.853 · Cited by 1,181
Metadata
- Authors
- Gorn, G. J.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1982-01
- Volume
- 46
- Issue
- 1
- Pages
- 94-101
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2085465914
- Cited by
- 802
- References
- 4
- FWCI
- 36.26
- Type
- journal article
- Language
- en
- Open access
- closed
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