The DOI matches its Crossref record.
Marketing, Strategic Planning and the Theory of the Firm
Abstract
The strategic planning process is inextricably linked with the issue of corporate goal formulation. It is argued that greater progress will be made in understanding marketing's participation in strategic planning if marketing's role in the goal formulation process can be explicated. Unfortunately, the extant theories of the firm are inadequate in varying degrees for this purpose. A new theory of the firm is proposed that attempts to specify the role of marketing and the other functional areas in the goal setting and strategic planning process.
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Citations
Cited by
A Framework for Conceptual Contributions in Marketing
MacInnis, D. J. (2011) · Journal of Marketing · doi:10.1509/jmkg.75.4.136 · Cited by 1,547
A Dynamic Collaboration Capability as a Source of Competitive Advantage
Allred, C. R., Fawcett, S. E., Wallin, C., & Magnan, G. M. (2011) · Decision Sciences · doi:10.1111/j.1540-5915.2010.00304.x · Cited by 295
The influence of business strategy on new product activity: the role of market orientation
Frambach, R. T., Prabhu, J., & Verhallen, T. M. M. (2003) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2003.03.003 · Cited by 261
Metadata
- Authors
- Anderson, P. F.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1982-04
- Volume
- 46
- Issue
- 2
- Pages
- 15-26
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2324425634
- Cited by
- 521
- References
- 0
- FWCI
- 47.30
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
