The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Person-Situation: Segmentation's Missing Link
Abstract
Has usage situation been overlooked in market segmentation? A general framework is offered which positions situation and person within situation as theoretically legitimate and potentially useful bases for segmenting demand and targeting marketing strategy.
Overview
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Citations
Cites
Perception and the Representative Design of Psychological Experiments
Brunswik, E. (1956) · doi:10.1525/9780520350519 · Cited by 2,974
Situational Variables and Consumer Behavior
Belk, R. W. (1975) · Journal of Consumer Research · doi:10.1086/208627 · Cited by 1,645
Personality and consumer behavior: A review
Kassarjian, H. H. (1971) · Journal of Marketing Research · doi:10.1177/002224377100800401 · Cited by 601
Cited by
Dimensions of Consumer Expertise
Alba, J. W., & Hutchinson, J. W. (1987) · Journal of Consumer Research · doi:10.1086/209080 · Cited by 4,375
Grewal, R., Mehta, R., & Kardes, F. R. (2004) · Journal of Marketing Research · doi:10.1509/jmkr.41.1.101.25090 · Cited by 229
Metadata
- Authors
- Dickson, P. R.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1982-09
- Volume
- 46
- Issue
- 4
- Pages
- 56-64
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2075456401
- Cited by
- 226
- References
- 3
- FWCI
- 9.29
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
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- CoChat. (2026). Citation check: Person-Situation: Segmentation's Missing Link. https://app.cochat.ai/papers/10.1177/002224298204600407
- The paper
- Dickson, P. R. (1982). Person-Situation: Segmentation's Missing Link. Journal of Marketing. https://doi.org/10.1177/002224298204600407
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
