The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
A Customer-oriented Approach for Determining Market Structures
Open accessAbstract
A framework for market analysis based on customer perceptions of substitutability-in-use is presented. An empirical application in the financial/banking services market is used to illustrate that when product preferences are dependent on the use/consumption context (especially relevant when products have multiple uses), situational variables can help predictive ability, and hierarchical clusters (requiring exclusive group membership) may be misleading. Additionally, it is shown that interactions among situation, product, and person factors may be more managerially meaningful than the main effects.
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Citations
Cites
Situational Variables and Consumer Behavior
Belk, R. W. (1975) · Journal of Consumer Research · doi:10.1086/208627 · Cited by 1,645
Cited by
Dimensions of Consumer Expertise
Alba, J. W., & Hutchinson, J. W. (1987) · Journal of Consumer Research · doi:10.1086/209080 · Cited by 4,375
Metadata
- Authors
- Srivastava, R. K., Alpert, M. I., & Shocker, A. D.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1984-03
- Volume
- 48
- Issue
- 2
- Pages
- 32-45
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2024910115
- Cited by
- 193
- References
- 1
- FWCI
- 20.78
- Type
- journal article
- Language
- en
- Open access
- green
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- The paper
- Srivastava, R. K., Alpert, M. I., & Shocker, A. D. (1984). A Customer-oriented Approach for Determining Market Structures. Journal of Marketing. https://doi.org/10.1177/002224298404800203
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
