The DOI matches its Crossref record; 14 of the 14 references it cites were found in a registry or an index.
The New Demographics and Market Fragmentation
Abstract
The underlying premise of this article is that changing demographics will lead to a splintering of the mass markets for grocery products and supermarkets. A field study investigated the relationships between five demographic factors—sex, female working status, age, income, and marital status—and a wide range of variables associated with preparation for and execution of supermarket shopping. Results indicate that the demographic groups differ in significant ways from the traditional supermarket shopper. Discussion centers on the ways that changing demographics and family roles may affect retailers and manufacturers of grocery products.
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Cites
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The Handbook of Social Psychology
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Perceived Risk and Consumer Decision-Making—The Case of Telephone Shopping
Cox, D. F., & Rich, S. U. (1964) · Journal of Marketing Research · doi:10.1177/002224376400100405 · Cited by 926
The Human Meaning of Social Change.
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Change in U.S. Women's Sex-Role Attitudes, 1964-1974
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Working Wives and Convenience Consumption
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1979 educators' conference proceedings
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Cited by
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Zeithaml, V. A. (1988) · Journal of Marketing · doi:10.1177/002224298805200302 · Cited by 18,292
Self-citationAn Examination of the Determinants of Entertainment Vacationers’ Intentions to Revisit
Petrick, J. F., Morais, D. D., & Norman, W. C. (2001) · Journal of Travel Research · doi:10.1177/004728750104000106 · Cited by 532
Price Search in the Retail Grocery Market
Urbany, J. E., Dickson, P. R., & Kalapurakal, R. (1996) · Journal of Marketing · doi:10.1177/002224299606000207 · Cited by 386
Effects of personal control on adoption of self‐service technology innovations
Lee, J., & Allaway, A. (2002) · Journal of Services Marketing · doi:10.1108/08876040210443418 · Cited by 326
Holbrook, M. B., & Schindler, R. M. (1996) · Journal of Business Research · doi:10.1016/0148-2963(96)00023-9 · Cited by 208
Metadata
- Authors
- Zeithaml, V. A.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1985-06
- Volume
- 49
- Issue
- 3
- Pages
- 64-75
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2314094493
- Cited by
- 328
- References
- 14
- FWCI
- 4.66
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
