The DOI matches its Crossref record; 49 of the 49 references it cites were found in a registry or an index.
Effects of personal control on adoption of self‐service technology innovations
Abstract
A new literature is emerging around the role of self‐service technologies (SSTs) such as airline ticketing machines, automatic teller machines, and computer‐based shopping services in the strategic offering of service providers. SSTs allow (or force) consumers to help produce their own service encounters via machine interaction rather than by interacting with a firm’s service personnel. Firms which introduce SSTs wish to gain rapid acceptance and usage of these technologies by potential consumers. This study investigates whether the provision of more personal control to consumers can reduce their perceived risk, enhance the perceived value of the SST, and induce greater adoption intention associated with the innovation. Propositions are tested using an experiment. Multiple analysis of covariance and follow‐up tests either fully or partially supported 11 out of 12 hypotheses. A set of managerial implications and recommendations is provided.
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Wessels, L., & Drennan, J. (2010) · International Journal of Bank Marketing · doi:10.1108/02652321011085194 · Cited by 301
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Metadata
- Authors
- Lee, J., & Allaway, A.
- Venue
- Journal of Services Marketing
- Publisher
- Emerald
- Published
- 2002-11-01
- Volume
- 16
- Issue
- 6
- Pages
- 553-572
- ISSN
- 0887-6045 (ISSN-L)
- OpenAlex
- W2048137308
- Cited by
- 326
- References
- 49
- FWCI
- 14.04
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.