The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Marketing Strategy Implications of the Miles and Snow Strategic Typology
Abstract
The Miles and Snow strategic typology is a useful tool for categorizing as well as understanding the types of strategies to be followed by organizations. The authors attempt to relate the usefulness of this typology to the field of marketing strategy and report an empirical investigation, within this context, of the marketing strategies used by firms in a dynamic environment. Results provide support for the typology and its applicability to the area of marketing strategy.
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Citations
Cites
Telling more than we can know: Verbal reports on mental processes.
Nisbett, R. E., & Wilson, T. D. (1977) · Psychological Review · doi:10.1037/0033-295x.84.3.231 · Cited by 11,317
Organizational Strategy, Structure, and Process
Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman, H. J. (1978) · Academy of Management Review · doi:10.5465/amr.1978.4305755 · Cited by 4,527
Cited by
Seeking the Ideal Form: Product Design and Consumer Response
Bloch, P. H. (1995) · Journal of Marketing · doi:10.1177/002224299505900302 · Cited by 1,920
PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure
Griffin, A., & Page, A. L. (1996) · Journal of Product Innovation Management · doi:10.1016/s0737-6782(96)00052-5 · Cited by 854
Ritter, T., & Gemünden, H. G. (2004) · Journal of Business Research · doi:10.1016/s0148-2963(02)00320-x · Cited by 478
The performance impact of strategy ‐ manager coalignment: An empirical examination
Thomas, A. S., Litschert, R. J., & Ramaswamy, K. (1991) · Strategic Management Journal · doi:10.1002/smj.4250120704 · Cited by 451
Re‐evaluating green marketing strategy: a stakeholder perspective
Rivera‐Camino, J. (2007) · European Journal of Marketing · doi:10.1108/03090560710821206 · Cited by 270
Metadata
- Authors
- McDaniel, S. W., & Kolari, J. W.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1987-10
- Volume
- 51
- Issue
- 4
- Pages
- 19-30
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2025586901
- Cited by
- 450
- References
- 2
- FWCI
- 11.26
- Type
- journal article
- Language
- en
- Open access
- closed
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- McDaniel, S. W., & Kolari, J. W. (1987). Marketing Strategy Implications of the Miles and Snow Strategic Typology. Journal of Marketing. https://doi.org/10.1177/002224298705100403
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
