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Cited by 1,920

The DOI matches its Crossref record; 49 of the 49 references it cites were found in a registry or an index.

Seeking the Ideal Form: Product Design and Consumer Response

Bloch, Peter H.·1995·Journal of Marketing

Abstract

The physical form or design of a product is an unquestioned determinant of its marketplace success. A good design attracts consumers to a product, communicates to them, and adds value to the product by increasing the quality of the usage experiences associated with it. Nevertheless, the topic of product design is rarely, if ever, encountered in marketing journals. To bring needed attention to the subject of product design and enable researchers to better investigate design issues, the author introduces a conceptual model and several propositions that describe how the form of a product relates to consumers’ psychological and behavioral responses. After presenting this model, the author describes numerous strategic implications and research directions.

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Crossref · 10.1177/002224299505900302

Cites

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Metadata

Authors
Bloch, P. H.
Venue
Journal of Marketing
Published
1995-07
Volume
59
Issue
3
Pages
16-29
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
OpenAlex
W2000561090
Cited by
1,920
References
49
FWCI
6.95
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Seeking the Ideal Form: Product Design and Consumer Response. https://app.cochat.ai/papers/10.1177/002224299505900302
The paper
Bloch, P. H. (1995). Seeking the Ideal Form: Product Design and Consumer Response. Journal of Marketing. https://doi.org/10.1177/002224299505900302

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.